Experience Product Course Framework

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Experience Product Course Framework

Inspired by a conversation on:

The Think Media Podcast

The Think Media Podcast

450: The New Way to Create Online Courses Going Into 2026

Host: Sean Cannell

Timestamp: 22:12 - 25:17

Listen to Episode • View Podcast • All Ideas from The Think Media Podcast

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Feather Flow

Direct Quote

"The best courses come from practitioners... they want what I call the bird's eye view."

Market Gap

Courses often fail to engage and motivate learners effectively.

Many online courses provide an overwhelming amount of information without a clear pathway to achieving results. This approach leads to poor student engagement, low completion rates, and ultimately, negative perceptions of online education. Students are not just looking for information; they are seeking an experience that guides them towards tangible outcomes. A framework that emphasizes the creation of experience products—courses designed to facilitate results and transformation—can combat these challenges. By focusing on the learner's journey and removing friction, course creators can enhance motivation and ensure that students achieve their desired outcomes.

Summary

The Experience Product Course Framework focuses on designing courses that prioritize learner engagement and transformation over mere information delivery. By structuring courses to provide clear pathways to specific outcomes, educators can create compelling experiences that resonate with students. This framework encourages course creators to think from the perspective of the learner, ensuring that each step is designed to foster motivation and facilitate progress. By implementing this approach, course creators can significantly improve completion rates and student satisfaction, ultimately building a stronger reputation in the online education space.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,500 - $3,000 MRR
Moderate (Most Likely)
$4,000 - $8,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
9/10
Market Potential
9/10
Evidence
9/10
Overall
8.6/10
Found on September 30, 2025 • Analyzed on September 30, 2025 10:19 AM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
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