The podcast discusses a company called Glint that is transforming gold into a usable currency by allowing users to spend it almost anywhere MasterCard is accepted. This innovative approach solves the problem of liquidity for gold, which is traditionally viewed as a store of value rather than a medium of exchange. Entrepreneurs could implement a similar model by creating a digital payment platform that allows users to buy, store, and spend precious metals like gold or silver, giving them the flexibility to use these assets in everyday transactions. The target audience would include investors seeking an alternative to fiat currency and those interested in hedging against inflation. Tactics could include partnerships with existing payment networks and integrating a seamless mobile app for transactions.