The idea revolves around creating a platform for efficient cross-border payment processing, similar to what DLocal is doing. This platform would cater to businesses engaging in international transactions, allowing them to navigate the complexities associated with cross-border payments. The need for such a service arises from the frustrations users experience with existing systems, which often involve high fees and slow processing times. Entrepreneurs can implement this by leveraging APIs to connect with various banking systems and payment rails globally, ensuring smooth transactions. The target audience includes e-commerce businesses, freelancers operating internationally, and small to medium-sized enterprises looking to expand their market reach. By focusing on user experience and pricing transparency, this platform can stand out in a growing market with increasing demand for international sales.