Customer Feedback-Driven Flower Subscription Service

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Customer Feedback-Driven Flower Subscription Service

Inspired by a conversation on:

Six Figure Flower Farming

Six Figure Flower Farming

69: 5 reasons my flower farm didn't fail (and why yours won't either)

Host: Jenny Marks

Timestamp: 00:10:25 - 00:12:00

Listen to Episode • View Podcast • All Ideas from Six Figure Flower Farming

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Feather Flow

Direct Quote

"You just have to listen. I have made a lot of shifts in our crop plan and what we grow because of feedback."

Market Gap

Flower farmers lack insights into customer preferences.

Flower farmers often struggle to align their offerings with actual customer demand, leading to wasted resources on unpopular varieties. Without a structured way to gather and analyze customer preferences, many farmers resort to trial and error, which can be inefficient and costly. A systematic approach to obtaining feedback on flower varieties and arrangements could greatly enhance sales and reduce waste, allowing farmers to focus on what their customers truly want.

Summary

A subscription service for flowers that utilizes customer feedback to curate offerings could streamline the sales process for flower farmers. This service would enable subscribers to receive personalized bouquets based on their preferences, which are gathered through surveys and direct communication. By aligning production with demand, farmers can reduce waste and focus on high-selling varieties. The business would target flower enthusiasts who appreciate tailored, fresh flower delivery and want to support local farmers, thus creating a win-win situation.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$6,000 - $12,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
7.6/10
Found on September 29, 2025 • Analyzed on September 29, 2025 5:57 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
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