The idea is to develop a productivity app that helps users prioritize their time by identifying what truly matters to them. This app could incorporate features that allow users to categorize tasks based on urgency and importance, encouraging them to allocate their time accordingly. For instance, the app could prompt users to reflect on their day-to-day activities and suggest reallocating time from less critical tasks to those that align with their personal goals. The target audience would include busy professionals, entrepreneurs, and anyone struggling with time management. Specific features might include a daily reflection tool, priority-setting prompts, and visual timelines that help users see where their time goes. The app could also integrate motivational quotes and tips, like those shared by Laura Vanderkam, to keep users inspired to make time for what matters most.