Downtown Event Promotion Platform

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Downtown Event Promotion Platform

Inspired by a conversation on:

The Canadian Real Estate Investor

The Canadian Real Estate Investor

The Return-to-Office Ripple Effect on Canadian Real Estate

Host: Daniel Foch & Nick Hill

Timestamp: 10:00 - 10:30

Listen to Episode • View Podcast • All Ideas from The Canadian Real Estate Investor

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Feather Flow

Direct Quote

"Cities are trying to incentivize people back downtown with events, revamped office spaces."

Market Gap

Businesses downtown suffer from low foot traffic and visibility.

As employees return to the office, downtown businesses are seeing a slow recovery in foot traffic, which remains significantly below pre-pandemic levels. This low foot traffic affects local businesses that rely on office workers and visitors for survival. Many cities are struggling to bring people back to urban centers, leading to a decline in sales for local shops and restaurants. Current solutions, such as temporary events or promotions, lack a structured approach to consistently draw crowds and support local economies. Not addressing this could lead to long-term business closures and loss of urban vitality.

Summary

A digital platform could be created to promote events, activities, and special offers from local businesses targeting professionals returning to downtown areas. This platform would aggregate information about local events, discounts, and new promotions aimed at drawing office workers back to the city centers. By partnering with local businesses and municipal governments, the platform could also facilitate event funding and marketing campaigns. Additionally, it could leverage user engagement through social media and email newsletters targeted at professionals, enhancing community ties and driving business traffic.

Categorization

Business Model
Platform
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on September 23, 2025 • Analyzed on September 23, 2025 11:43 AM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

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  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

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