Psychographic Customer Research Platform
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Psychographic Customer Research Platform

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 343

Host: Tamara Griminski

Timestamp: 00:11:13 - 00:11:39

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Direct Quote

"I think there's this kind of overemphasis on like being super logical... but at the end of the day... they're still out there in the world being inundated with messages."

Summary

The 'Psychographic Customer Research Platform' aims to provide businesses with deeper insights into their customers' behaviors, preferences, and emotional drivers. Unlike traditional research that focuses on product usage and firmographics, this platform would emphasize understanding consumer lifestyles and motivations. It could employ various methods, including immersive experiences and real-world observations, to gather data. For entrepreneurs, this concept can be implemented through building a SaaS tool that utilizes AI and analytics to process qualitative data and present actionable insights. The target audience would primarily be marketers in B2B and B2C sectors looking to enhance customer engagement and brand loyalty. With an increasing focus on personalized marketing, this platform could fill a significant gap in the market.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Scores

Clarity
8/10
Novelty
9/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8.2/10
Found on August 22, 2025 • Analyzed on August 22, 2025 12:51 PM

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