Local Community Event Activation

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Local Community Event Activation

Inspired by a conversation on:

BigDeal

BigDeal

#99 Advice I Wish Someone Gave Me When I Was Broke | Kendra Scott

Host: Codie Sanchez

Timestamp: 24:38 - 25:05

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Feather Flow

Direct Quote

"Creating activity is exciting... we're meeting them where they are at and we're bringing them into our world."

Market Gap

Brands struggle to create meaningful connections with their local customers.

Many brands find it challenging to engage with their local communities in authentic ways. As a result, they miss opportunities for connection and loyalty. Traditional marketing methods often fail to resonate with consumers who prefer personal and engaging experiences. Without these connections, brands risk being overlooked in a crowded marketplace, leading to decreased customer retention and brand loyalty. As consumers increasingly seek brands that align with their values, businesses must adapt by innovating their outreach strategies. This shift is crucial as it fosters a sense of community and belonging, which modern consumers prioritize.

Summary

The concept is to create local community event activations that connect brands with their target audience in engaging and meaningful ways. This could involve hosting pop-up events, workshops, or collaborations with local artists and businesses. By actively participating in the community, brands can foster deeper relationships with consumers while enhancing brand visibility. For instance, Kendra Scott's approach included events that engaged with college students, offering experiences that resonated with them. This creates excitement and fosters brand loyalty, as consumers appreciate brands that are genuinely invested in their communities.

Categorization

Business Model
Community
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on October 16, 2025 • Analyzed on October 16, 2025 8:52 AM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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