Customer Journey Mapping Software for B2B Services

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Customer Journey Mapping Software for B2B Services

Inspired by a conversation on:

Built to Sell Radio

Built to Sell Radio

Ep 514 Inside the Mind of an Acquirer: Lee McCabe on Why the Old Private Equity Playbook Is Dead and the New Model Emerging

Host: John Warrillow

Timestamp: 00:11:35 - 00:12:52

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Feather Flow

Direct Quote

"You want to understand the customer journey of your business and your model. A lot of companies don't understand that, which is crazy."

Market Gap

Businesses lack insights into customer acquisition and retention.

Many businesses, especially in traditional sectors, lack a clear understanding of their customer journey, which leads to inefficiencies in acquiring and retaining customers. Founders often hold this knowledge intuitively, which is not scalable or transferable. Without a structured approach to mapping the customer journey, businesses miss opportunities for optimization, resulting in lost revenue and higher churn rates. Additionally, as digital solutions proliferate, businesses need to adapt to understand how to convert leads effectively and create lasting customer relationships.

Summary

This idea focuses on developing a SaaS platform that helps businesses map and analyze their customer journeys. By providing tools to visualize each step of the customer acquisition funnel, the software would enable businesses to identify pain points, optimize conversion strategies, and improve customer experience. Features could include customer segmentation, journey analytics, and integration with existing CRM systems. The target market would include B2B services, particularly those in home services and traditional industries, that are looking to enhance their digital presence and operational efficiency.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$20,000 - $30,000 MRR
Optimistic
$50,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on October 3, 2025 • Analyzed on October 3, 2025 6:22 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your high difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $10,000+
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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