Employee Equity Tracking Tool

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Employee Equity Tracking Tool

Inspired by a conversation on:

Startups For the Rest of Us

Startups For the Rest of Us

Episode 792 | Hot Take Tuesday: GPT-5 Struggles, the A.I. Bubble, and the Windsurf Debacle

Host: Rob Walling

Timestamp: 24:09 - 25:40

Listen to Episode • View Podcast • All Ideas from Startups For the Rest of Us

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Feather Flow

Direct Quote

"The social contract of Silicon Valley was violated... employees got screwed."

Market Gap

Employees often lack clarity and control over their equity in startups.

In the fast-paced world of startups, employees frequently receive equity as part of their compensation packages. However, many employees face challenges in understanding their equity stakes, how they can be realized, and the potential impacts of company buyouts or other financial events. The Windsurf case highlights the lack of transparency and communication around equity distribution, leading to dissatisfaction and mistrust among employees. This issue is particularly prevalent in tech startups, where equity can be a significant part of an employee's compensation. Without clear tools to track and manage their equity, employees may feel undervalued and uncertain about their financial futures.

Summary

The business idea is to create an employee equity tracking tool that empowers employees to monitor and manage their equity in startups effectively. This platform would provide features such as equity calculators, real-time valuations based on company performance, and educational resources explaining equity terms and conditions. Additionally, the tool could offer alerts for significant company events (like acquisitions) that may impact employee equity. By providing employees with the knowledge and tools they need to understand their equity, this platform could foster a sense of ownership and trust, ultimately benefiting both employees and employers.

Categorization

Business Model
SaaS
Target Founder
Non-technical
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $18,000 MRR
Optimistic
$35,000 - $60,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7.4/10
Found on September 18, 2025 • Analyzed on September 18, 2025 11:09 AM

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How should I validate this saas idea before building it?

2:34 PM

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