Pre-Selling Event Management Features

Get 10 business ideas daily!

Subscribe to Newsletter

Pre-Selling Event Management Features

Inspired by a conversation on:

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

455: Accelevents: How 5 Years of Nights & Weekends Built a $10M ARR SaaS - with Jonathan Kazarian

Host: Omer Khan

Timestamp: 00:18:06 - 00:18:27

Listen to Episode • View Podcast • All Ideas from The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Found an idea? We can build it for you.

We design and develop SaaS, AI, and mobile products — from concept to launch in weeks.

Start your project
Feather Flow

Direct Quote

"We started pre-selling something we hadn't even built yet. Just with the confidence that we would be able to build it."

Market Gap

Event platforms struggle to innovate fast enough to meet market demands.

Many event management platforms are slow to adapt to changing market needs, especially in times of crisis like COVID-19. This delay can lead to lost revenue opportunities as companies hesitate to invest in unproven or incomplete solutions. Additionally, event organizers often need specific functionalities that are not readily available, leading to frustration and reliance on outdated tools. By pre-selling features, companies can gauge demand and secure funding for development while creating a sense of urgency and commitment among potential users.

Summary

The concept involves pre-selling features for an event management platform before they are developed. This approach allows for immediate cash flow and helps validate market demand for new functionalities. It encourages early adopters to commit to the product, which can also drive development priorities based on user feedback. This strategy was crucial for Accelevents during the pandemic, enabling them to pivot quickly and reach a million-dollar run rate shortly after. Entrepreneurs can apply this by creating a landing page with mock-ups and offering early access or discounted rates for features they plan to develop.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on October 2, 2025 • Analyzed on October 2, 2025 2:15 PM

Sign In to Access Deep Analysis

Create an account or sign in to request and view detailed business analysis.

Sign In

How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

AI Business Coach

Get personalized guidance on implementation, validation, technical decisions, and go-to-market strategies for your business ideas.

∞
Questions
24/7
Availability
GPT-4
AI Model
100%
Private
Subscribe to access Business Coach

Sign In to Access Implementation Roadmap

Create an account or sign in to get personalized implementation guidance.

Sign In

Sign In to Access Market Validation

Create an account or sign in to get comprehensive market analysis and validation strategies.

Sign In

Sign In to Access SEO Strategy

Create an account or sign in to get comprehensive SEO insights including seed keywords and content strategy.

Sign In

Sign In to Access Marketing Prompts

Create an account or sign in to generate ready-to-use marketing prompts for ads, landing pages, email campaigns, and more.

Sign In