Employer-Sponsored Financial Wellness Program
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Employer-Sponsored Financial Wellness Program

Inspired by a conversation on:

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

1222: The 5-Step CLIMB to Financial Freedom for Entrepreneurs w/ Peter Waitzman

Host: Brian Lofrumento

Timestamp: 00:24:10 - 00:25:57

Listen to Episode • View Podcast • All Ideas from Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

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Direct Quote

"If we create engaging, useful content that individuals want, hopefully they will be the driving force for us coming in."

Summary

Peter Waitzman discusses the concept of an employer-sponsored financial wellness program through his business, Expedition Money. This model targets companies looking to provide valuable resources for their employees' financial health, aiming to create a no-brainer benefit for both employers and employees. The program addresses a variety of financial topics that are relevant to employees, making it attractive and beneficial. By focusing on engaging content that addresses the needs of individuals, the program encourages employers to invest in these services as a part of their employee benefits package. This idea leverages the existing trend of companies prioritizing employee wellness while providing a scalable model for financial education and support.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
>$10,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on August 28, 2025 • Analyzed on August 28, 2025 7:25 AM

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