Sustainable Fashion Traceability App

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Sustainable Fashion Traceability App

Inspired by a conversation on:

Masters of Scale

Masters of Scale

Historic changes across high fashion, with WSJ. Magazine’s Sarah Ball

Host: Bob Safian

Timestamp: 22:25 - 22:55

Listen to Episode • View Podcast • All Ideas from Masters of Scale

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Feather Flow

Direct Quote

"I think the customer is really prizing traceability, provenance, tell me how it was made well."

Market Gap

Consumers demand transparency about product origins.

As consumers become more conscious of sustainability and ethical practices, they increasingly seek transparency in the fashion industry. The rise of 'super fakes' and scrutiny over brand claims has created a demand for traceability regarding how products are made and sourced. Current solutions often lack comprehensive insights into the supply chain, leaving consumers unsatisfied and brands vulnerable to criticism. The lack of accessible information about product origins can lead to consumer distrust, and brands need a way to provide clear, verifiable information about their manufacturing processes to build trust and loyalty.

Summary

A Sustainable Fashion Traceability App would allow consumers to scan products to access detailed information about their origins, materials, and manufacturing processes. This app would bridge the gap between brands and consumers by providing verified data, thereby enhancing brand credibility and consumer trust. Brands can use the app to showcase their sustainability efforts and commitment to ethical practices, while consumers gain the assurance they need to make informed purchasing decisions. This tool can serve as a competitive advantage for brands looking to stand out in a market increasingly focused on sustainability.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$50,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on September 16, 2025 • Analyzed on September 16, 2025 11:25 AM

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