Personal Finance Coaching for Couples

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Personal Finance Coaching for Couples

Inspired by a conversation on:

Epic Spotlight Podcast

Epic Spotlight Podcast

Martha Allen: Build Relationships on Faith, Finance & Foundation

Host: Dante Royster

Timestamp: 00:10:07 - 00:12:59

Listen to Episode • View Podcast • All Ideas from Epic Spotlight Podcast

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Feather Flow

Direct Quote

"Both spouses need to have something in their backpack of life to go on this road."

Market Gap

Couples often lack individual financial knowledge, risking their independence.

In many relationships, financial independence is undermined by a lack of knowledge and communication about finances. One partner often takes on the responsibility for financial management, leaving the other uninformed and vulnerable. This can lead to significant issues if the relationship dissolves or if one partner passes away. The inability to manage finances can lead to stress, confusion, and a lack of empowerment for the partner who is less involved. This problem is exacerbated by societal norms that may discourage one partner from seeking financial education or involvement, making it imperative for couples to learn and grow together financially.

Summary

This business idea proposes offering personalized finance coaching tailored for couples, focusing on improving their financial literacy and independence. The coaching sessions could cover budgeting, investment strategies, and long-term financial planning. The aim is to empower both partners to take ownership of their financial futures, ensuring they are prepared for any circumstance that may arise. Implementation could take the form of one-on-one coaching sessions, group workshops, or online resources that couples can access at their convenience. Target clients would include couples at various stages of their relationships looking to enhance their financial knowledge and collaboration.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$6,000 - $12,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on October 16, 2025 • Analyzed on October 16, 2025 11:29 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
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