Equity Roll Advisory Service

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Equity Roll Advisory Service

Inspired by a conversation on:

Built to Sell Radio

Built to Sell Radio

Ep 510 Mastering the Deal: Earn-outs, Equity Rolls & Seller Notes—Risk or Reward?

Host: John Warrillow

Timestamp: 00:06:56 - 00:08:19

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Direct Quote

"An equity roll may allow you to take some chips off the table, diversifying your personal balance sheet, while still keeping skin in the game for the next stage of growth."

Summary

This business idea focuses on creating an advisory service that assists entrepreneurs in navigating the complexities of equity rolls during business acquisitions. The service would educate founders about rolling equity, including the benefits and risks associated with investing a portion of their sale proceeds back into the acquirer. It would also provide tailored strategies to maximize potential financial returns while ensuring alignment with the acquirer's goals. The target audience includes business owners considering selling their companies, particularly those in service sectors where partnerships with private equity firms are common. By offering personalized consultations and financial modeling, the advisory service can help entrepreneurs make informed decisions about equity rolls, increasing their chances of achieving substantial financial outcomes in subsequent growth phases.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Scores

Clarity
7/10
Novelty
7/10
Feasibility
8/10
Market Potential
7/10
Evidence
5/10
Overall
6.8/10
Found on September 5, 2025 • Analyzed on September 5, 2023 12:14 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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2:36 PM

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Technical Strategy:

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