Connection Cards for Men

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Inspired by a conversation on:

Great Company with Jamie Laing

ALAIN DE BOTTON: WHY MAKING FRIENDS AS AN ADULT FEELS IMPOSSIBLE (BUT ISN'T)

Host: Jamie Laing

Timestamp: 21:00 - 22:30

Listen to Episode • View Podcast • All Ideas from Great Company with Jamie Laing

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Direct Quote

"We should make a game of cards for blokes to talk about at the pub."

Summary

The idea is to create a deck of conversation starter cards specifically designed for men, aimed at facilitating deeper conversations around topics often considered taboo or difficult to discuss. Each card would present a prompt that encourages vulnerability and openness, addressing issues like loneliness, anxiety, and personal struggles. This product could be marketed to men's groups, clubs, and as a tool for building stronger male friendships. The implementation could involve creating a physical product or an app that provides these prompts. This addresses the challenge many men face in connecting deeply with friends, creating a space for honest communication and emotional support.

Categorization

Business Model

Product

Target Founder

Generalist

Difficulty

Medium

Time to Revenue

3-6 months

Initial Investment

< $1,000

Scores

Clarity

8/10

Novelty

7/10

Feasibility

6/10

Market Potential

7/10

Evidence

6/10

Overall

6.8/10

Found on September 3, 2025 • Analyzed on September 3, 2025 12:34 AM

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How should I validate this product idea before building it?

2:34 PM

Great question! For a product idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Generalist to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available < $1,000
Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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