Music Licensing Marketplace for B2B

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Music Licensing Marketplace for B2B

Inspired by a conversation on:

Entrepreneurs on Fire

Entrepreneurs on Fire

Building the Fastest-Growing B2B Music Platform in the World with Paul Wiltshire: An EOFire Classic from 2022

Host: John Lee Dumas

Timestamp: 00:04:07 - 00:04:19

Listen to Episode • View Podcast • All Ideas from Entrepreneurs on Fire

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Feather Flow

Direct Quote

"The real light bulb moment was this can all be done through technology."

Market Gap

Businesses struggle to efficiently license music for content creation.

The process of licensing music for business use is often slow and inefficient, burdened by the complexities of multiple rights holders and legal requirements. This inefficiency leads to wasted time and resources for businesses looking to incorporate music into their advertising, video games, or other media. Current solutions often require navigating a convoluted system, resulting in frustration and missed opportunities. As digital media usage grows, the demand for a streamlined music licensing process becomes increasingly important, presenting a significant gap in the market that needs to be filled by technology-driven solutions.

Summary

The idea is to create a B2B music licensing marketplace that simplifies and streamlines the process of licensing music for businesses. This platform would connect music rights holders, such as songwriters and publishers, with businesses that require music for various content purposes. By employing technology to automate the discovery, licensing, and transaction processes, the marketplace would reduce the need for extensive legal involvement and allow businesses to easily find and license the music they need. This approach mirrors the successful model of platforms like SongTrader, which has demonstrated the demand for such solutions in the music industry.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$40,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on October 12, 2025 • Analyzed on October 12, 2025 10:29 AM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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