Billboard-Based Dating Service

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Inspired by a conversation on:

Girls Gotta Eat

The Snack: Bad Bunny, Fat Bear Week, and Life of a Showgirl

Host: Ashley Hess and Raina Greenberg

Timestamp: 40:49 - 41:29

Listen to Episode • View Podcast • All Ideas from Girls Gotta Eat

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Direct Quote

"She put up billboards that say Mary Lisa.com. And then you go to the website and it's like all about her and what she's looking for."

Market Gap

Traditional dating apps are ineffective for some individuals.

Many people struggle to find meaningful connections through traditional dating apps, often feeling overwhelmed by the sheer volume of options or frustrated by the lack of genuine interactions. This problem is especially prevalent among singles who may feel that dating apps don't adequately represent their personalities or preferences. As more individuals express dissatisfaction with the online dating landscape, there is an increasing demand for innovative solutions that can effectively connect people in a more authentic way, such as unique advertising methods like billboards. This approach could tap into the local community while capturing attention in a novel way.

Summary

Inspired by a woman from the Bay Area who used billboards to attract potential partners, entrepreneurs could create a service that facilitates similar advertising campaigns. This business would help individuals create their own personal dating billboards, featuring links to a dedicated website where they share their interests, preferences, and more about themselves to attract interested suitors. By combining outdoor marketing with modern dating principles, this service would cater to those who seek more personalized and attention-grabbing ways to meet potential partners. The business could offer customizable billboard designs and manage placements in high-traffic areas, focusing on creating unique and eye-catching campaigns that stand out in the dating landscape.

Categorization

Business Model

Service

Target Founder

Generalist

Difficulty

Medium

Time to Revenue

3-6 months

Initial Investment

$1,000-$10,000

Potential MRR (18-24 months)

Conservative

$2,000 - $4,000 MRR

Moderate (Most Likely)

$5,000 - $10,000 MRR

Optimistic

$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity

8/10

Novelty

7/10

Feasibility

6/10

Market Potential

8/10

Evidence

6/10

Overall

7/10

Found on October 2, 2025 • Analyzed on October 2, 2025 7:44 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Generalist to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available $1,000-$10,000
Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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