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Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354

Host: Daniel Murray

Timestamp: 00:38:23 - 00:39:18

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"If you go to my profile and you click on my link, my link there that is on Gumroad and it is a guide to LinkedIn video hooks."

Market Gap

Content creators struggle to create engaging video content for LinkedIn.

Many aspiring content creators on LinkedIn lack the knowledge or resources to create engaging video content. This often leads to underperforming posts and frustration, as they may not understand what elements make a video successful on the platform. With the growing importance of video as a medium for engagement, there is a clear need for guidance tailored to LinkedIn's unique environment. The challenge lies in providing actionable insights and strategies that help creators maximize the impact of their videos while navigating the platform's specific nuances.

Summary

This idea focuses on developing a subscription-based service that provides a comprehensive guide on creating effective LinkedIn video content. It would include detailed instructions on crafting attention-grabbing hooks, using captions effectively, and optimizing video length to suit the platform's audience. Additionally, the service could feature regular updates based on platform trends and user feedback, ensuring subscribers have access to the latest strategies for success. Targeting both individual creators and B2B marketers, this service would fill a gap in the market for actionable, platform-specific guidance, helping users to enhance their video content and drive engagement.

Categorization

Business Model
Content
Target Founder
Content Creator
Difficulty
Low
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $2,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
9/10
Overall
7.8/10
Found on October 3, 2025 • Analyzed on October 3, 2025 12:50 PM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Content Creator to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

LinkedIn Content Strategy Service for B2B Companies

This business idea focuses on offering a comprehensive LinkedIn content strategy service tailored for B2B companies. The service would educate clients on creating engaging and optimized content specifically for LinkedIn, helping them understand best practices for posting frequency, content type, and audience engagement. By analyzing their industry and competitors, the service would provide actionable insights and strategies to enhance their LinkedIn presence, ultimately driving more leads and conversions. This service would target B2B SaaS companies, professional services firms, and other businesses looking to capitalize on the underpriced attention on LinkedIn, similar to how Gary Vaynerchuk emphasizes the importance of utilizing this platform effectively.