Webinar Series for E-Commerce Strategy

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Webinar Series for E-Commerce Strategy

Inspired by a conversation on:

Perpetual Traffic

Perpetual Traffic

The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz

Host: Ralph Burns

Timestamp: 00:00 - 01:08

Listen to Episode • View Podcast • All Ideas from Perpetual Traffic

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Direct Quote

"We're putting together a free webinar... talking through the angle styles and hooks that are actually selling this season."

Summary

Creating a webinar series aimed at beauty brands (and other e-commerce sectors) could be an impactful way to provide value and generate leads. These webinars can cover various topics, such as effective marketing strategies, product bundling techniques, seasonal promotions, and creative hooks that drive conversions. By offering expert insights and actionable advice, the webinars can attract brand representatives looking to enhance their sales during peak shopping seasons like Black Friday and Cyber Monday. Participants could also receive access to exclusive resources, such as checklists or templates, to implement what they learn immediately. This educational approach not only positions the hosting brand as an industry thought leader but also drives engagement and fosters community among participants, potentially leading to future business opportunities.

Categorization

Business Model
Community
Target Founder
Subject Matter Expert
Difficulty
Low
Time to Revenue
1-3 months
Initial Investment
< $100

Scores

Clarity
9/10
Novelty
8/10
Feasibility
9/10
Market Potential
8/10
Evidence
7/10
Overall
8.2/10
Found on September 5, 2025 • Analyzed on September 5, 2025 11:05 AM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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