Competitive Wargaming for Product Insights

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Competitive Wargaming for Product Insights

Inspired by a conversation on:

Lenny's Podcast: Product | Career | Growth

Lenny's Podcast: Product | Career | Growth

Behind the scenes of Calendly’s rapid growth | Annie Pearl (CPO)

Host: Lenny Rachitsky

Timestamp: 46:00 - 47:14

Listen to Episode • View Podcast • All Ideas from Lenny's Podcast: Product | Career | Growth

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Feather Flow

Direct Quote

"We have something called competitive work aiming... and then we have sort of a competitive wargaming day where every team comes and presents."

Market Gap

Product teams lack structured insights on competitive landscape.

In the fast-paced tech environment, product teams often struggle to keep up with competitors' offerings and market changes. This lack of timely and structured competitive insights can lead to missed opportunities and ineffective product strategies. Traditional methods of gathering competitive intelligence, such as sporadic market research or anecdotal evidence, often fall short of providing a comprehensive view. By implementing a structured approach like Competitive Wargaming, product teams can regularly assess the competitive landscape, share insights, and align their strategies accordingly. The growing number of SaaS products and tech startups further amplifies the need for such structured approaches to stay competitive.

Summary

The idea is to implement a structured Competitive Wargaming framework within product teams. This involves assigning teams to analyze specific competitors and present findings on their strengths, weaknesses, opportunities, and threats (SWOT analysis). The findings would be shared in a collaborative meeting where teams can discuss insights and strategies. This practice not only fosters a culture of continuous learning and adaptation but also keeps the team aligned on competitive positioning. The target audience would be product teams at tech companies looking to enhance their competitive strategies and market positioning.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $2,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
8/10
Market Potential
7/10
Evidence
8/10
Overall
8/10
Found on October 6, 2025 • Analyzed on October 6, 2025 12:30 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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