Performance-Based Marketing Coaching Service

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Performance-Based Marketing Coaching Service

Inspired by a conversation on:

the bossbabe podcast

the bossbabe podcast

485: The System Behind My Highest Revenue Year

Host: Natalie Ellis

Timestamp: 00:11:13 - 00:12:28

Listen to Episode • View Podcast • All Ideas from the bossbabe podcast

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Feather Flow

Direct Quote

"There's a massive difference between hope based marketing and performance based marketing."

Market Gap

Entrepreneurs lack guidance in effective marketing strategy development.

Many entrepreneurs engage in hope-based marketing, where they post and promote content without a clear strategy, leading to inconsistent results. This approach can cause feelings of frustration and inefficiency as they invest time and resources into marketing efforts that do not translate into sales. A lack of understanding of performance-based marketing strategies, which focus on measurable results and systematic approaches, further exacerbates this problem. Without professional guidance, business owners may continue to struggle with effectively converting leads into customers.

Summary

This business idea involves creating a coaching service that specializes in teaching performance-based marketing strategies to entrepreneurs. By focusing on measurable results and systematic approaches, the service would provide tailored coaching sessions that help clients transition from hope-based marketing to a results-driven mindset. This coaching could include analysis of current marketing efforts, strategy development, and performance tracking to ensure that every marketing activity has a clear intent and path to revenue. The target audience would be entrepreneurs and small business owners looking to optimize their marketing strategies for better business outcomes.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$100-$1,000

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$20,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on October 2, 2025 • Analyzed on October 2, 2023 12:21 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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2:37 PM

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