SMS Engagement Optimization Tool

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SMS Engagement Optimization Tool

Inspired by a conversation on:

Marketing Operators

Marketing Operators

Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One

Host: Connor Rolain, Connor MacDonald, Cody Plofker

Timestamp: 00:27:13 - 00:28:03

Listen to Episode • View Podcast • All Ideas from Marketing Operators

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Feather Flow

Direct Quote

"People are actually going to be most likely to buy right away."

Market Gap

Brands must optimize SMS engagement without losing subscribers.

Brands often struggle to find the right balance between sending enough SMS messages to drive conversions and avoiding subscriber fatigue that leads to unsubscribes. The challenge lies in understanding consumer behavior and preferences regarding message frequency. Many brands mistakenly believe that sending fewer messages post-purchase is better, but testing has shown that increasing the frequency of these messages often leads to higher conversion rates. Without a proper tool or strategy in place to analyze and optimize SMS engagement, brands risk alienating potential customers while missing out on valuable sales opportunities.

Summary

This business idea proposes the development of an SMS engagement optimization tool that leverages data analytics to help brands find the optimal frequency and content of SMS messages to send to their subscribers. The tool would analyze consumer behavior to determine the ideal timing and message types that drive conversions without leading to unsubscribes. By providing brands with insights and recommendations, this tool would enable them to maximize the effectiveness of their SMS marketing campaigns, ultimately increasing customer retention and lifetime value. This service would be particularly beneficial for e-commerce brands looking to enhance their post-purchase communication strategies and drive repeat sales.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$4,000 - $8,000 MRR
Moderate (Most Likely)
$10,000 - $25,000 MRR
Optimistic
$30,000 - $60,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
8/10
Market Potential
8/10
Evidence
8/10
Overall
7.8/10
Found on October 7, 2025 • Analyzed on October 7, 2025 2:39 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Technical to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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