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Showing ideas from: TIQUE Talks (Robin Bradley and Jennifer Jacob)
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Trade Show Etiquette Training Program
Market Gap: Poor etiquette diminishes trade show networking effectiveness.
A Trade Show Etiquette Training Program would provide targeted education for professionals preparing to attend trade shows. The program could consist of online courses, webinars, and workshops focusing on essential networking skills, appropriate behavior, and effective communication strategies tailored for trade shows. By offering real-life scenarios and role-playing exercises, participants would learn how to navigate social situations, respect others' time, and make a lasting impression. This training would empower attendees to maximize their networking potential and foster more meaningful connections at events. Ideal customers would include travel advisors, sales professionals, and anyone else who frequently participates in trade shows.
Niche Trade Show Preparation Platform
Market Gap: Trade show attendees lack organized preparation resources.
A Niche Trade Show Preparation Platform would serve as a one-stop solution for attendees. The platform could offer tailored checklists, a supplier directory, and networking tools to help users prepare for trade shows effectively. Features could include the ability to create a personalized schedule based on the supplier list, sending pre-event outreach messages to suppliers, and reminders for meetings. By providing these tools, the platform would help users feel more confident and organized, ultimately increasing their chances of achieving a positive ROI from trade shows. Target users would include travel advisors and other professionals who regularly attend niche-specific trade shows.
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