Marketing Against The Grain
by Hubspot Media
Latest Business Ideas
Content Performance Analytics Dashboard
This business idea involves creating an analytics dashboard that consolidates various metrics related to content performance, helping marketers understand what types of content resonate most with their audience. By integrating with existing platforms (like Google Drive) and pulling data from CRM systems, this dashboard would provide insights on engagement, conversion rates, and content effectiveness. It would empower marketers to optimize their content strategies based on real data rather than guesswork. The target audience would be B2B companies, particularly in the digital economy, looking to refine their marketing efforts. Features could include customizable reports, trend analysis, and recommendations for future content based on historical data.
From: Turn GPT-5 into Your Creative Writer with this one trick
AI-Enhanced Content Generation Service
This idea revolves around providing a service that uses AI, such as GPT-5, to assist businesses in generating tailored content based on detailed audience insights. By storing audience descriptions and preferences, this service could generate content that resonates with specific target groups, enhancing engagement. The service could operate on a subscription model where clients provide their internal data, and in return, receive customized content suggestions, headlines, and even full articles tailored to their audience’s unique characteristics. This idea directly addresses the need for businesses to produce high-quality, relevant content that stands out in a crowded market.
From: Turn GPT-5 into Your Creative Writer with this one trick
Custom Audience Profile Creation Tool
This business idea focuses on developing a tool that helps marketers create detailed Ideal Customer Profiles (ICPs) specifically tailored for content creation. This tool would pull internal data from CRM records, customer interviews, and win-loss notes to build a comprehensive content ICP. The tool could also integrate external data sources for validation and enrichment. Marketers could leverage this tool to craft more effective and targeted content strategies based on a deep understanding of their audience's needs, preferences, and pain points. This addresses the problem of generic content that fails to engage target audiences, ultimately leading to improved content performance and engagement. The target audience would be B2B marketers, particularly in the SaaS space, looking to enhance their content strategy. Tools like Perplexity could be integrated to provide external data insights.
From: Turn GPT-5 into Your Creative Writer with this one trick
Authentic Storytelling Platform
With the rise of AI in content creation, the demand for authentic and relatable storytelling has resurged as well. This idea is to develop a platform that connects brands with storytellers who can produce human-centric content that emphasizes narratives over traditional marketing tactics. By leveraging a community of freelancers or content creators proficient in storytelling, brands can commission work that aligns with their message and retains a personal feel. This platform could cater to small businesses and startups looking for affordable, authentic content, positioning itself against AI-generated content that lacks nuance. Using social listening tools to identify trending narratives and styles would enhance the platform's offering.
From: This AI Startup Is Beating Apple and NVIDIA at Their Own Game
Custom AI Ad Campaign Framework
This business idea involves creating a customizable framework for running AI-generated ad campaigns specifically for brands. Inspired by the OODA loop methodology, the framework would involve iterative processes: observing market trends, orienting the content to fit the brand's message, deciding on the right visuals or messaging, and acting by launching the campaigns. Entrepreneurs can create a SaaS platform that guides businesses through this structured campaign creation process while leveraging AI's capabilities for initial drafts but requires human input at critical stages to ensure effectiveness and relevance. The target audience includes small to mid-sized brands and marketing agencies looking to leverage AI effectively without sacrificing brand identity.
From: This AI Startup Is Beating Apple and NVIDIA at Their Own Game
AI Content Imperfection Marketing
The idea revolves around creating a service that utilizes AI tools for the initial stages of content creation (ideation and drafting) but emphasizes an end result crafted by a human to add that layer of authenticity and originality. With the current trend where AI-generated content is often too polished and similar, this service would focus on the unique value of imperfection—as a way to resonate more with audiences. Entrepreneurs can implement this by setting up an AI-driven platform where initial drafts are generated based on industry insights, followed by a human touch for before finalizing the pieces to ensure they maintain a flawed yet authentic tone. This model targets marketers, small business owners, and content creators looking for an edge in content saturation.
From: This AI Startup Is Beating Apple and NVIDIA at Their Own Game
GPT-5 Marketing Prompts Pack
This business idea centers on creating and selling a digital product comprised of advanced marketing prompts specifically designed for GPT-5. The product—often referred to as the GPT-5 Marketing Prompts Pack—offers a curated set of prompts that empower marketers to extract competitive intelligence, process large data sets, and generate personalized content and strategy recommendations quickly using GPT-5. The prompts are tailored to leverage the new AI model’s strengths in writing, coding, and user experience customization, helping businesses improve conversion rates and streamline their marketing workflows. To implement this idea, entrepreneurs can develop the prompt pack by first testing and refining various prompt strategies on GPT-5 to ensure optimal performance. The final product can then be distributed as a digital download, marketed via existing channels like email marketing, social media, or through partnerships with marketing communities. This solution addresses a common challenge for digital marketers: quickly harnessing the full potential of advanced AI without spending excessive time on trial and error. The target audience includes digital marketers, content creators, and small businesses seeking an efficient way to integrate GPT-5 into their marketing efforts.
From: GPT-5 Just Dropped: What Marketers Need to Know
GPT-5 Website Builder Service
This idea revolves around offering a rapid website and landing page building service powered by GPT-5. The service leverages GPT-5’s enhanced capabilities in front-end design, coding, and branding to quickly generate high-quality, prototype web assets for businesses and marketers. Entrepreneurs can use this service to test new ideas and campaigns without the lengthy development cycle typically associated with traditional web development. By taking advantage of GPT-5’s speed and design intelligence, the service can deliver functional and aesthetically pleasing web pages in a fraction of the time, enabling businesses to iterate faster and respond quickly to market trends. Implementation would involve setting up a streamlined process or platform where clients submit their requirements, and GPT-5 is used to craft initial designs and content. The service can be offered as a done-for-you solution, making it especially attractive to small businesses and marketers who lack the technical resources or time to build digital assets themselves. It solves the problem of slow pace in prototyping digital products by dramatically reducing development time while maintaining quality, targeting digitally oriented entrepreneurs and startups looking for fast market validation.
From: GPT-5 Just Dropped: What Marketers Need to Know
Voice-Activated Landing Page Generator
This business idea is to build a tool that leverages voice dictation to generate and iterate landing pages and website copy in real time. Rather than manually typing out creative briefs and marketing copy, users can simply speak their ideas and directives, which are immediately processed via integrated AI models to generate complete landing page layouts, copy, and even preliminary code. The process is designed to drastically reduce iteration time and lower the barrier for marketers and founders who need to create compelling web content quickly. Implementing this solution involves integrating a high-accuracy voice recognition system with a natural language processing backend that can understand creative directions and convert them into structured content formats. Entrepreneurs can offer this as a SaaS tool targeting digital marketers, small business owners, and creative agencies. The main problem solved is the inefficiency in content creation and A/B testing of web pages – making website launches and updates faster and more aligned with user intent. Tactics include a user-friendly interface with voice-activated controls, integration with popular AI content platforms such as Claude, and building customizable templates that cater to different branding needs.
From: Everyone’s Using AI Wrong – This Is the Real Unlock
Voice-First AI Prompt Generator
This idea revolves around creating a tool that integrates voice dictation seamlessly with AI prompting workflows. The tool allows users to speak commands and ideas, which are then instantly transformed into well-structured prompts for large language models such as ChatGPT or Claude. By combining speech-to-text technology with intelligent prompt optimization, the product drastically reduces the time users spend typing detailed instructions. Digital entrepreneurs can implement this as a SaaS product that ties together APIs for high-speed speech recognition and LLM processing. The tool could be integrated into various productivity suites (like email, messaging apps, and IDEs) to cater to engineers, marketers, and creative professionals. The product solves the common problem of low productivity due to the slow pace of typing, especially when brainstorming or iterating ideas. Entrepreneurs can target professionals and teams who rely heavily on prompt engineering and frequent content iteration. Specific tactics include leveraging existing voice AI APIs, integrating with popular chat interfaces, and continuously refining prompt optimization algorithms. The tool’s interface should be designed for minimal friction—activated via hotkeys—so that it fits naturally into users’ workflows. This product capitalizes on the growing trend of voice-first interfaces and the need for rapid interaction with AI systems.
From: Everyone’s Using AI Wrong – This Is the Real Unlock
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