How She Does It

Documentaries on Female Empowerment

In the episode, Crystal highlights her work on a documentary about Olympian Alison Felix and the discussions surrounding gender equality in sports. This indicates a demand for content that features women overcoming obstacles and pushing for equity. Entrepreneurs can create a series of documentaries that profile inspiring women across various fields—sports, business, technology—showing their journeys and the hurdles they overcame. This could include interviews, expert insights, and community discussions. The series could be monetized through streaming platforms or educational partnerships. The audience would be diverse, including aspiring female entrepreneurs, students, and advocates for gender equity.

Content High Score: 8.2/10

From: EP 54: “And Just Like That”: How Crystal McCrary McGuire’s Life Inspired a TV Character

Script Development for Diverse Narratives

The conversation reveals the numerous iterations and adaptations that projects, such as Gotham Diaries, have gone through before coming to fruition. Entrepreneurs in the entertainment space can focus on script development that champions stories reflecting the experiences of marginalized communities or unique personal journeys. By developing scripts and concepts that can yield series or films, there's potential to partner with streaming platforms or studios seeking diverse narratives. A targeted approach can help pitch ideas that resonate with current social dynamics, thus attracting investors and collaborators in the industry. The target audience includes production studios and streaming platforms actively searching for fresh content with cultural significance.

Content Medium Score: 8.2/10

From: EP 54: “And Just Like That”: How Crystal McCrary McGuire’s Life Inspired a TV Character

Youth Sports Aggregation Platform

Crystal McCrary McGuire discusses her creation of GameUp, a youth sports tech platform that helps parents find suitable sports teams for their children by inputting age, gender, and zip code. This platform aggregates information about various local youth sports programs, making it easier for parents to navigate youth sports, which is a growing market. To implement a similar idea, an entrepreneur can start with a minimal viable product by conducting market research to identify common pain points parents face when enrolling their children in sports. They could build a simple web application that allows for filtering options and curating listings of local teams or programs, ultimately charging a subscription fee to teams for inclusion in the platform. The main audience would be parents of youth athletes, primarily targeting the 99% of players who aren’t elite athletes but are eager for opportunities.

Marketplace Medium Score: 7.6/10

From: EP 54: “And Just Like That”: How Crystal McCrary McGuire’s Life Inspired a TV Character

Actively managed, equity-income ETF for retail investors

Nancy describes launching an actively managed equity-income ETF as a way to package a professional portfolio strategy for retail investors, including younger investors. The business idea for digital-economy founders is to build a packaged investment product (an ETF or exchange-traded wrapper) that encodes a disciplined strategy (e.g., dividend-growth/GARP) and is marketed to a specific underserved demographic (women, younger savers). Implementation requires developing the investment strategy, working with an ETF issuer/operational partner, creating regulatory filings and seed capital, and building a digital distribution and marketing funnel (website, robo-advisor integration, broker listings, investor education content). Complementary tactics include publishing the ETF’s top holdings, providing easy-to-follow case studies and yield-relative metrics, offering dividend-reinvestment options, and integrating low-friction onboarding for small-dollar investors. This solves the gap between professional strategies and small retail investors who lack the confidence or time to manage portfolios themselves. Target audience: retail investors seeking a “workhorse” portfolio exposure (especially women and younger savers) who prefer an actively managed product with clear rules. Tools & steps noted in the episode: target a broad-market ETF for core exposure, layer active equity-income sleeve; show top holdings and use plain-language communications to build trust.

Product High Score: 6.2/10

From: Ep 19: Invest Like A Woman With Nancy Tengler

Plain-language investing course & toolkit for women

The episode repeatedly references simple, analogy-driven teaching (glossary, 12 rules, 5 lessons, price-per-square-foot P/E analogy) and case studies — a clear blueprint for a paid digital course or toolkit targeted at beginner women investors. Entrepreneurs can productize these elements into a self-paced online course: short video lessons, downloadable cheat sheets (glossary, 'dinner party' portfolio worksheet), interactive quizzes, case-study walk-throughs (Apple, Starbucks, Oracle examples), and templates for asset allocation by age. Additional upsell opportunities include one-to-one coaching, group Q&A sessions, and a community forum for accountability. This product solves the confidence and language barrier that prevents many women from investing by translating technical concepts into everyday language, offering concrete rules and templates, and providing hands-on examples. Target audience: beginner female investors, partners who want to participate, adult education programs. Specific tactics called out in the episode to replicate: use analogies, show 10-largest-holdings analysis of ETFs to teach research, recommend dividend reinvestment, and provide simple metrics (relative yield, price-to-sales) as entry-level screening tools.

Content Low Score: 7.2/10

From: Ep 19: Invest Like A Woman With Nancy Tengler

Women of Wealth Institute — nonprofit financial education

This idea is an explicitly mentioned nonprofit educational institute focused on improving financial literacy and investing confidence for women. In the episode Nancy describes the Institute as producing videos, written content and in-person speaking events targeted at women (including younger audiences and Title I schools). An entrepreneur could implement a similar initiative as either a nonprofit or mission-driven for‑profit content platform: build modular video lessons, a glossary and downloadable templates (e.g., the “dinner party” portfolio worksheet), run in-person or virtual workshops, partner with schools/communities, and host regional events and webinars. Revenue or sustainability paths include grants/donations, sponsorships, ticketed events, paid workshops/certificates, corporate partnerships, and selling curriculum/licensing to schools or employers. The problem solved is the confidence and knowledge gap that keeps many women from investing—providing accessible, plain-language curriculum, relatable analogies, case studies, and a community of practice. Target audience: women across life stages (young adults, mid-career women, widows/divorcees), school programs (personal finance for high schools), and employers seeking financial wellness programming. Specific tactics mentioned in the episode that can be adopted: short explainer video modules, a glossary translating investing terms into everyday analogies (e.g., P/E as price per square foot), case study-driven lessons, speaking tours, and outreach to Title I schools.

Content Medium Score: 7.6/10

From: Ep 19: Invest Like A Woman With Nancy Tengler

Digital Holistic Wellness Platform

This idea centers around building a digital platform that expands on the concept of holistic well-being, originally demonstrated by Pritika Swarup’s Procti Beauty. The platform would combine educational content, community engagement, and curated product recommendations centered on holistic self-care. Entrepreneurs can create a space where users access wellness practices, mindfulness exercises like meditation and breathing techniques, skin care routines, and broader lifestyle content aimed at empowering women to optimize their health. Such a platform could leverage video tutorials, blog posts, live webinars, and interactive tools that encourage community participation and peer support. Implementation would involve designing a user-friendly website or app with membership or subscription features, integrated ecommerce for digital or physical wellness products, and possibly partnerships with influencers or holistic health experts. The platform would solve the common problem of fragmented self-care resources by providing an all-in-one digital destination for health, wellness, and beauty guidance. The target audience would be digitally savvy individuals, particularly women interested in holistic lifestyle practices and self-care, looking for trustworthy guidance and community support. Key tactics include using content management systems, social media integrations for community building, and iterative product expansion to include additional lifestyle categories over time.

Platform Medium Score: 7.6/10

From: Ep 53: In-Demand Fashion Model and CEO: Pritika Swarup’s Busy Life in Front of the Cameras and in the C-Suite