The How of Business - How to start, run, grow and exit a small business.
by Henry Lopez
Latest Business Ideas
Customer Loyalty Profit Engine
The Customer Loyalty Profit Engine is a systematic approach for small businesses to maintain customer relationships and enhance retention. This system involves regular touchpoints—such as email reminders, follow-up offers, and personalized communications—that ensure customers feel valued and connected. Vance highlights the financial benefits, stating that retention is significantly cheaper than acquisition, demonstrating that nurturing existing clients can lead to higher profitability. By implementing a structured system of engagement, businesses can foster loyalty and turn satisfied customers into advocates who refer new clients.
From: 578 – Return on Experience with Vance Morris
Monthly Customer Engagement Newsletters
Creating a monthly print newsletter for customers can serve as a powerful engagement tool for small businesses. Vance Morris emphasizes the importance of entertaining and informative content that customers look forward to receiving. By providing value through stories, tips, and humor, businesses can maintain top-of-mind awareness with their clientele, thereby enhancing customer loyalty and retention. The newsletter can feature offers, customer stories, and useful tips to encourage referrals and repeated business. This approach is particularly beneficial for service-based businesses, which often struggle with customer retention after initial transactions.
From: 578 – Return on Experience with Vance Morris
Disney-Inspired Customer Experience Boot Camps
Vance Morris offers immersive boot camps for business owners at Disney, designed to teach them how to implement Disney-inspired customer experiences in their own businesses. Over three days, participants learn to adapt successful Disney strategies to their industries, including hospitality, home services, and retail. The program includes classroom learning, observation of Disney practices, and hands-on experiences, ensuring that attendees leave with actionable insights and strategies that they can implement immediately in their businesses. This service targets small to medium-sized business owners looking to enhance customer loyalty and differentiate themselves in competitive markets.
From: 578 – Return on Experience with Vance Morris
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