Marketing Made Simple

One-Liner Messaging Framework

Market Gap: Businesses fail to communicate their value propositions succinctly.

The idea involves creating a framework or service that helps businesses develop their unique one-liner— a concise statement that highlights the problem being solved, the product offered, and the resulting benefits for the customer. This framework would guide users through a structured process, ensuring they include all essential elements in their messaging. The one-liner can be used in various contexts, from networking events to marketing materials, making it a versatile tool for entrepreneurs. This service can be offered as part of an online course or downloadable resource, providing additional value through examples and templates.

From: StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

Live Marketing Workshop for Business Clarity

Market Gap: Businesses struggle to clarify their marketing messages.

The idea is to create a live marketing workshop led by Donald Miller that focuses on helping businesses clarify their messaging using the StoryBrand framework. This hands-on event will allow participants to work in small groups, receive live coaching, and develop actionable marketing strategies that can be immediately implemented. By attending, business owners will learn how to craft a clear brand message that resonates with their target audience, thereby driving sales and growth. This workshop can be marketed through online channels and partnerships with local business organizations to attract a diverse group of participants looking to enhance their marketing efforts.

From: StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

Affordable Customizable Electric Vehicle Platform

Market Gap: Consumers struggle to find affordable electric vehicles.

An affordable customizable electric vehicle platform like Slate could revolutionize the way consumers perceive electric vehicles. By offering a base model priced under $20,000, this platform would cater to budget-conscious buyers while allowing for various customization options like color, accessories, and configurations. This flexibility not only appeals to a broader market but also emphasizes the fun aspect of car ownership. Similar to how Slate positions itself against expensive models, this platform would focus on affordability and personalization as key selling points. The target audience would include first-time car buyers, families, and eco-conscious consumers looking for value without the premium price tag of traditional electric vehicles.

From: Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

Customized Vehicle Accessories Marketplace

Market Gap: Consumers seek personalized options for their vehicles.

A marketplace dedicated to vehicle accessories could cater to the growing demand for personalization among car owners. This platform would offer a diverse range of customization options, from aesthetic elements like wraps and decals to functional components like storage solutions and tech upgrades. By emphasizing the fun and creativity of vehicle ownership, this marketplace would attract consumers looking to make their vehicles truly their own. Target customers would include electric vehicle buyers seeking affordable, customizable options, as well as traditional vehicle owners who want to enhance their driving experience with unique features.

From: Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

Messaging Strategy Consulting for Product Launches

Market Gap: Brands struggle to effectively communicate their unique value.

A consultancy focused on developing effective messaging strategies for product launches could empower brands to better communicate their unique value propositions. This service would help businesses identify what customers dislike about existing offerings and craft messages that position their products as the solution. By utilizing frameworks like the Elements of Value Pyramid to create compelling narratives, these consultants can guide brands in articulating their benefits in a way that resonates with consumers. Target clients would include startups and established brands looking to launch new products or revamp their existing marketing strategies, ensuring they stand out in competitive landscapes.

From: Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

15 Mile Famous Personal Brand Builder

This concept focuses on helping entrepreneurs and small business owners create a '15 Mile Famous' personal brand, which emphasizes building a recognizable presence within a specific community or niche rather than seeking widespread fame. This service could include workshops, online courses, and personalized coaching to guide users in defining their brand identity, establishing their unique voice, and communicating effectively with their target audience. The objective is to empower individuals to cultivate meaningful relationships and trust with their audience, leading to increased engagement and sales. The target audience could consist of local business owners, coaches, and consultants who want to connect deeply with their immediate communities and leverage their personal stories for brand growth.

From: Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Authentic Vulnerability Coaching Platform

This business idea is centered around creating a coaching platform for entrepreneurs and personal brands that emphasizes the power of authentic vulnerability in building connections with an audience. The service would offer training on how to share personal stories and struggles in a way that resonates with others while maintaining the right balance of authenticity and professionalism. This platform could include courses, webinars, and one-on-one coaching sessions. The goal is to help individuals understand that sharing their vulnerabilities can foster deeper relationships with their audience, ultimately leading to greater trust and loyalty. The target audience would include solopreneurs, authors, and content creators looking to enhance their brand through genuine storytelling.

From: Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Sound Bite Messaging System for Brands

This business idea revolves around creating a platform or service that helps entrepreneurs and small business owners develop a sound bite messaging system. This system would enable users to craft concise, memorable, and impactful messages that communicate their brand's 'why' and unique selling propositions effectively. Entrepreneurs often struggle to convey their message consistently across various platforms, leading to confusion among potential customers. By providing templates, coaching, or tools to help users articulate their brand message, this service can help them establish a strong presence in their market, making them more relatable and trustworthy to their audience. Target customers would include small business owners, service providers, and entrepreneurs looking to refine their messaging and better connect with their audience.

From: Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Public Relations Service for Small Brands

This idea proposes a public relations service tailored specifically for small brands looking to increase their visibility through innovative storytelling and podcast appearances. The service would focus on identifying unique angles and narratives that resonate with target audiences, similar to the approach suggested in the podcast. Entrepreneurs can offer packages that include pitch writing, media training, and strategic planning to ensure clients get featured in relevant podcasts, blogs, and media outlets. This service would particularly attract small business owners who may not have the budget for large-scale advertising but need effective communication strategies to establish their brand presence.

From: Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

Subscription-Based Healthy Cereal Service

The idea revolves around creating a subscription-based service for healthy cereals that directly competes with traditional sugary cereals. Entrepreneurs can leverage the growing health-conscious consumer base by offering tailored cereal packs that cater to dietary needs, such as low sugar, high protein, or gluten-free options. The subscription model not only provides convenience for parents looking for healthy breakfast options for their kids but also ensures customer retention through regular deliveries. Marketing can focus on the health benefits and the ease of having healthy breakfast options readily available. The target audience would primarily be health-conscious parents and individuals looking to maintain a balanced diet without compromising on taste.

From: Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)