
Social Proof Podcast
Latest Business Ideas
Small Premium In-person Workshop (50 seats)
This idea is a limited-seat, higher-ticket, experiential in-person workshop (50–70 seats) paired optionally with virtual access. The hosts explicitly discussed pivoting from a large, expensive production to an intimate two-day workshop that focuses on deeper impact, smaller overhead, VIP treatment and more personalized attention. Implementation steps: secure a small local venue (or use the creator clubhouse), define a tight curriculum focused on high-impact outcomes, price tickets at a premium to reflect the intimate format, include experiential elements (meals, breakout sessions, an evening birthday party/concert), and limit seats to create scarcity. They also suggested packaging a back-end offer for serious attendees (e.g., paid coaching or follow-up cohort). This model solves the problem of costly large-scale events by increasing per-attendee revenue and delivering stronger outcomes/ testimonials. Target customers: entrepreneurs and creators who want hands-on support and networking in a small group. Tactics mentioned: limited seats, higher price point for in-person experience, using the event space for breakout rooms, and pairing the in-person event with an online community/follow-up.
From: Saying NO To My First Million - Social Proof Podcast #534
Mailed Swag & Workbook Upsell for Virtual Attendees
This idea is to create a paid physical upsell for virtual attendees — a mailed experience kit (ticket, workbook, t-shirt, swag bag) that elevates the virtual event and justifies a higher price or converts higher-value customers. The hosts explicitly discussed mailing a ticket or workbook, offering a t-shirt and swag package as an upsell separate from the base virtual ticket, and using that as a premium bundle to increase revenue per attendee. Implementation: design a compact physical kit (branded workbook, t-shirt, sticker/laminate ticket), integrate an e-commerce/fulfillment flow with the registration funnel (Shopify/Fulfillment by merchant / third‑party fulfillment), calculate per-unit costs and shipping, and offer at checkout as an optional upsell or an early-bird bundle. This solves the problem of lower perceived value in virtual events and creates incremental revenue while improving attendee experience. Target audience: virtual event organizers, educators, and creators who want to boost conversions. Tactics/tools mentioned or implied: upsell pricing ($97 bundle mentioned), shipping fulfillment, and integrating with the event registration/ads funnel.
From: Saying NO To My First Million - Social Proof Podcast #534
High-production Virtual Paid Conference
This idea is to run a fully virtual, high-production paid conference (positioned as “My First Million Live”) marketed with paid ads, a live multi-day schedule (they discussed two five-hour days), and upsell/fulfillment options (replays, swag packages). Implementation would include mapping a two-day curriculum, investing in a relatively small but professional virtual production (multi-camera, good audio, on-screen graphics), building an ads-driven registration funnel (webinar/live sales model), and offering upsells such as mailed workbooks or branded swag. The hosts explicitly discussed pricing ($47.41 entry promo, $97 for a physical package), running ads at scale, evergreen-ing the funnel (selling replays/evergreen webinars), and converting thousands of virtual attendees to reach revenue targets. This solves the problem of high cost, logistics risk, and slow ROI that accompany large in-person events by reducing venue/AV overhead while scaling attendance. Target audience: content creators, coaches, and small SaaS/online-business founders who want education and community without travel. Specific tactics mentioned: ad creatives + ongoing content on social pages, webinar-style funnel, a high-production virtual set (creator’s clubhouse), tiered pricing (basic virtual, paid shipped swag), and evergreen replay monetization.
From: Saying NO To My First Million - Social Proof Podcast #534
Premium Virtual Event Experience
This idea centers on pivoting from traditional in-person events to a premium virtual event experience that leverages digital production techniques to reduce overhead and improve profit margins. The concept involves hosting an online conference with high production value where the organizers invest in top-notch streaming technology, engaging content delivery, and interactive elements such as live Q&As and breakout rooms. By using a dedicated physical space like a Creator’s Clubhouse, entrepreneurs can significantly cut expenses on venue rentals, production management, and AV costs. The savings can then be reinvested into marketing and enhancing the attendee experience. Digital entrepreneurs can implement this by first mapping out the production requirements and then sourcing cost-effective digital tools or partnering with local studios that offer the necessary infrastructure. Key tactics include segmenting the virtual event into multiple interactive sessions, offering enriched after-event content such as recorded replays, and integrating digital swag like workbooks or t-shirts via mail. This approach targets entrepreneurs and business owners looking to scale their audience engagement without the financial risk associated with large-scale live events, making it an actionable and cost-effective business model in the digital economy.
From: Find Out How You Can Make Your 1st Million - Social Proof Podcast #534
Hybrid Ticket Pricing Model
This idea is about implementing a hybrid ticket pricing strategy that differentiates between virtual and in-person experiences for digital events. In the conversation, the hosts discuss setting a base price (for example, around $47 or $41) for attendees who participate in the virtual event, while also offering a premium upsell that bundles additional physical perks. These perks could include a swag bag, workbooks, t-shirts, or even access to exclusive in-person components such as a VIP dinner or live entertainment following the virtual sessions. Entrepreneurs can execute this idea by using existing ticketing and event management platforms to segment the pricing tiers and deploy targeted marketing campaigns. The strategy addresses the challenge of balancing cost recovery with value delivery, as lower ticket prices can drive higher volume while premium packages capture additional revenue from users seeking an enriched experience. The approach is particularly suited to digital event organizers who aim to diversify revenue streams, reduce overhead, and create a memorable, multi-channel experience that resonates with both digital natives and those inclined toward in-person social interactions.
From: Find Out How You Can Make Your 1st Million - Social Proof Podcast #534
Daily Entrepreneur Coaching Community
This concept revolves around building a subscription-based digital community that offers daily coaching and entrepreneurial advice. The idea is to host a live morning meetup session on weekdays where experienced entrepreneurs share insights, strategies, and motivation with community members. This service would combine elements of coaching, peer networking, and curated content delivery to help digital entrepreneurs stay informed about trends, sharpen their business acumen, and get real-time advice to overcome daily challenges. Entrepreneurs can implement this by setting up a recurring live-stream or webinar series on an accessible digital platform, complemented by an online forum for continuous discussion. The problem it solves is the fragmentation of valuable entrepreneurial insights and the lack of consistent, daily guidance from seasoned professionals. The target audience includes startup founders, aspiring digital entrepreneurs, and small business owners looking for structured, daily support. Specific strategies include using existing social media platforms or building a dedicated app, offering an affordable subscription model (e.g., around $500 per year), and potentially expanding into on-demand archived content for broader reach.
From: Financial Forward Thinking For The Culture - Earn Your Leisure | Social Proof Podcast #533
Real-Time AI Therapy Companion
This idea is to develop an AI-powered therapy assistant that functions as a real-time companion available 24/7 to offer mental health support and feedback. The service would use natural language processing and machine learning algorithms to analyze user text input and provide immediate, empathetic guidance, much like having an on-demand therapist. By integrating recent advances in conversational AI, the platform could help individuals manage stress, verify if their emotional reactions are proportional to events, and potentially offer coping strategies or redirection when needed. The implementation could involve developing a mobile application or web platform where users log their texts or voice notes to get instant analysis and suggestions. The problem being addressed is the inaccessibility and high cost of traditional therapy coupled with the stigma associated with seeking help. The target audience includes individuals seeking continuous, low-barrier mental health support, such as busy professionals, remote workers, or anyone reluctant to attend in-person therapy sessions. Specific tactics may include starting with a minimal viable product built on open-source AI frameworks and then gradually incorporating more sophisticated, personalized responses as data is gathered, while ensuring strict privacy and ethical guidelines.
From: Financial Forward Thinking For The Culture - Earn Your Leisure | Social Proof Podcast #533
Vetted Startup Investment Marketplace
This idea entails creating an online marketplace that connects accredited investors with pre-vetted startup investment opportunities. Inspired by the curated Deal Room concept discussed in the episode, the platform would aggregate high-quality investment deals sourced and filtered by experts – possibly in partnership with established venture capital firms – and present them in an easily navigable digital environment. The platform would facilitate direct investment, offering detailed information packages, pitch decks, and even the ability to invest in syndicates or funds based on specific sectors, such as technology or real estate. Entrepreneurs implementing this idea could develop a web-based SaaS marketplace where both startups and investors create profiles. Startups would submit their proposals for a vetting process before being listed, while investors would gain access via subscription or commission on transactions. The marketplace addresses the problem of fragmented, inefficient access to quality investment opportunities and builds a trusted network that reduces due diligence burdens for individual investors. The target audience includes accredited investors, angel investment groups, and startup founders looking for an efficient funding channel. Strategies for launching include leveraging partnerships with existing incubators, ensuring regulatory compliance, and employing digital marketing to build trust and recognition in the investor community.
From: Financial Forward Thinking For The Culture - Earn Your Leisure | Social Proof Podcast #533
Digital Event Sponsorship Marketplace
The second idea extracted from the podcast is a digital platform that functions as a sponsorship marketplace for event organizers. This marketplace would help digital and hybrid event planners connect with potential sponsors, streamlining the sponsorship discovery and negotiation process. The concept was hinted at when the hosts discussed leveraging available funds to secure sponsorships to support future events, ensuring that the event finances remain stable and allowing for reinvestment in expanding the event’s reach. The platform can be designed to include features like curated event profiles, automated matching between sponsor requirements and event demographics, and integrated tools for contract management and performance tracking. It addresses the common challenge many small event organizers face: the difficulty of finding and managing sponsorships without extensive networks. Targeting non-technical founders and small teams who might need a simplified process to secure sponsorship deals, this idea leverages the growing digital economy’s emphasis on connecting parties via online marketplaces. Specific strategies could include focused digital marketing campaigns and partnerships with event management software providers.
From: David & Donni Prepare for Jeezy
Hybrid Event with Tiered Ticketing
This business idea focuses on hosting hybrid events that combine both in-person and virtual attendance, using a tiered ticketing strategy to cater to different audience segments. The model involves creating multiple ticket tiers ranging from basic access (with lower pricing for virtual participation) to premium packages that include exclusive in-person experiences and additional perks. By incorporating differential pricing, event organizers can attract a broader audience while maximizing revenue from higher-tier tickets. The idea was discussed in the podcast as the hosts plan to scale their event attendance with targeted pricing that appeals to diverse customer needs. Implementation can involve partnering with digital streaming platforms to host virtual segments and utilizing event management software to handle registrations, payments, and customer analytics. This approach solves the problem of monetizing events effectively while ensuring that both virtual and in-person attendees have a tailored and valuable experience. The target audience includes entrepreneurs and small teams planning digital or hybrid events who seek to expand their reach and optimize revenue generation without compromising on the attendee experience. Tactics mentioned include monitoring ticket sales data closely and adjusting marketing efforts to hit audience targets, making the idea particularly actionable for digital economy entrepreneurs.
From: David & Donni Prepare for Jeezy
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