Business &... with Natalie Dawson

Business And Weekly Newsletter

The episode explicitly promotes a weekly newsletter called "Business And" that combines business insights with lifestyle content (fashion, beauty, wellness). The business idea is a focused, niche email newsletter that delivers short, actionable business advice alongside curated lifestyle content for busy entrepreneurs who want both professional growth and lifestyle recommendations in one place. Implementation is straightforward: build an email signup (she points listeners to cardoventures.com/news), produce a consistent weekly issue, use a lead magnet or "special gift" to convert listeners into subscribers, and cross-promote via the podcast and social channels. Monetization paths include paid subscriptions (premium issues or archives), sponsorships/ads once the list reaches scale, affiliate partnerships for curated lifestyle picks, and upsells to digital products or courses related to the newsletter themes. The newsletter solves attention fragmentation for entrepreneurs who want concise business tactics plus vetted lifestyle recommendations without subscribing to multiple publications. Target audience: entrepreneurs and professionals (particularly women in business) who consume podcasts and value practical business advice paired with lifestyle curation. Specific tactics mentioned in the episode: weekly cadence, an opt-in "special gift" to drive subscriptions, and using the podcast as distribution (direct URL provided).

From: The Truth About Power (and How to Get It)