
Sharp Tech with Ben Thompson
Latest Business Ideas
Moderator Reputation & Consensus Analytics
This concept is a productized analytics and reputation system for community moderators and crowd-sourced note-takers. The product tracks contributor behavior (approvals, rejections, disagreement patterns), computes reputation scores, detects brigading or coordinated manipulation, and surfaces signals that indicate which community notes are reliable. It can be sold as an add-on to community-moderation systems (including the Community-Notes SaaS above) or as an analytics module for platforms to audit the health and representativeness of their community-moderation process. Implementation requires building event ingestion for moderator actions, rule-based and statistical detectors for coordinated behavior, a reputation scoring model, dashboards for admin review, and APIs for gating note publication when thresholds are met. The product addresses the problem of manipulation and lack of accountability in crowd-moderation systems, making community-driven moderation defensible and auditable. Target customers include social networks, large forums, civic platforms, and publishers that use or want to adopt crowd-sourced moderation. The podcast explicitly references tracking note takers and the need for cross-opinion agreement as necessary features; those items should be first-priority product requirements. Building trustworthy reputation models and anti-brigading detectors is non-trivial, so expect investment in data engineering and analytics.
From: (Preview) Meta’s Moderation Changes, Tech’s Evolving Political Calculus, The Importance and Difficulty of Maintaining Principles on the Internet
Fact-Checker Marketplace for Platforms
The episode explicitly discusses platforms outsourcing fact-checking to third-party organizations. That directly maps to a two-sided marketplace connecting digital platforms (buyers of fact-checking services) with independent fact-checkers / fact-checking organizations (sellers). The marketplace would standardize service offerings (claims review, rapid-response fact checks, context notes, citation aggregation), provide profiles, sample work, SLAs, and a procurement flow for platforms to commission checks on specific content or topics. Implementation: build a lean marketplace MVP (listings, search, booking/commissioning, payments, and rating/reputation). Initially onboard a small set of reputable fact-checking organizations and a handful of niche platforms (publishers, community sites, civic tech projects) as customers. Revenue is a commission on transactions or a subscription for platforms with bundled credits. This solves the problem platforms faced when they were forced to build in-house or to rely on ad hoc relationships; it lowers friction to obtain human fact-checking while allowing transparency, pricing, and scale. Target users are mid-sized social platforms, publishers, community forums, civic tech apps, and any product unwilling/unable to maintain in-house fact-checking. The podcast cited real-world examples of media organizations spinning up fact-checking teams, which validates market need and informs go-to-market: recruit early quality providers, emphasize auditability, and design for rapid turnaround.
From: (Preview) Meta’s Moderation Changes, Tech’s Evolving Political Calculus, The Importance and Difficulty of Maintaining Principles on the Internet
Community-Notes Moderation SaaS
This idea is a SaaS product that packages a community-driven moderation system similar to X/Twitter's Community Notes and exposes it as an embeddable/modular service that smaller platforms, publishers, and niche social networks can integrate. The core product provides: a UI for submitting community notes, workflows for proposal + voting, algorithms for requiring consensus (including rules about must-agree thresholds and cross-opinion agreement), audit trails of note takers, reputation tracking, and integration endpoints (APIs/webhooks) to surface notes in feeds and search results. Implementation would start with an MVP offering the note-submission UI, a voting/consensus engine, and an admin panel for platform operators. Integrations would be via REST API and simple JavaScript widgets for feed injection. Pricing is recurring subscription tiers based on monthly active users and API calls. This solves the problem of centralized, manual content moderation which doesn't scale and can introduce bias; it provides a scalable, auditable, community-driven alternative for platforms that want to reduce reliance on expensive human fact-checker teams. Target customers are digital platforms, niche social networks, community forums, publishers, and SaaS products that host user-generated content. Tactics mentioned in the episode — consensus thresholds, tracking note takers, and requiring agreement across otherwise-disagreeing contributors — inform product features; tools to build it include standard web stacks, a reputation engine, and analytics to measure note effectiveness.
From: (Preview) Meta’s Moderation Changes, Tech’s Evolving Political Calculus, The Importance and Difficulty of Maintaining Principles on the Internet
Synthetic Data-as-a-Service for Model Training
What it is: An API-driven service that generates high-quality synthetic training datasets tailored to customers’ downstream tasks (classification labels, dialogue turns, rare-event scenarios, diverse demographic simulation). How to implement: use foundation LLMs and multimodal models to produce labeled synthetic examples, with tooling to validate label quality (automated checks, human sampling), data augmentation workflows, and privacy-preserving options (differential privacy, paraphrase filtering). Offer dataset subscriptions or per-dataset licensing, plus integration plugins for common ML pipelines (SageMaker, Vertex AI, Hugging Face). Start by targeting model labs and startups facing data scarcity in niche verticals (healthcare de-identified scenarios, financial anomaly examples, industry-specific customer support logs). Problem solved: addresses diminishing returns from crawling existing web data, unlocks better domain fine-tuning and reduces reliance on costly data collection. Specific tactics/tools mentioned: generate synthetic examples with LLMs, feed them back into training loops, and provide clear provenance and quality metrics so teams can trust synthetic samples.
From: AI’s Uneven Arrival, TikTok’s Potential Departure, Xiaohongshu and the Delights of Cultural Exchange
Per-Job AI Marketplace (Pay-per-Completion)
What it is: A marketplace that sells discrete AI-completed “jobs” (outcomes) rather than seat-based subscriptions — e.g., a completed legal memo, a cleaned and tagged dataset, a marketing campaign creative pack, or a reconciled accounting batch — delivered via AI workflows. How it could be implemented: launch as a two-sided marketplace where sellers publish standardized job templates (inputs, acceptance criteria, price) and buyers submit projects; combine automated AI pipelines (LangChain/agent orchestration) with a human QA layer for guarantees. Use escrow for payments, a rating system and SLA-backed refunds for bad outputs. Start niche (e.g., HR onboarding documents, e-commerce product descriptions, or lawyer-reviewed contract summaries) to validate pricing and acceptance criteria, then expand categories. Problem solved: substitutes fuzzy seat-based SaaS pricing with clear, measurable outcomes so businesses only pay when the job is done to spec; lowers friction for companies that can’t translate AI into per-seat value. Target audience: SMBs and mid-market functions that need repeatable content/data jobs (marketing, legal ops, e-commerce), plus freelancers/AI agencies who can publish workflows. Specific tactics/tools mentioned: leverage existing LLM APIs for execution, use orchestration frameworks, offer concierge/manual fulfillment initially to validate workflows, then automate.
From: AI’s Uneven Arrival, TikTok’s Potential Departure, Xiaohongshu and the Delights of Cultural Exchange
AI Performance & Attribution Platform
What it is: A SaaS platform that measures, attributes and provides transparency for AI-driven workflows and outcomes inside enterprises — analogous to ad attribution/measurement for ML models and AI “job” outcomes. How to implement: build a lightweight instrumentation SDK and connectors that capture inputs, model version, compute cost, latency, output confidence and downstream business signals (conversions, task completion, error rates). Provide dashboards and APIs showing per-job accuracy, ROI, compute spend per result, and per-model SLAs. Offer A/B testing for different models/agents and a “results pricing” calculator that helps procurement price per-job automation. Start with 2–3 high-value use cases (customer support summarization, contract analysis, marketing creative generation) and sell pilots to early adopters in SMBs or AI teams. Problem solved: enterprises currently lack reliable measurement to know whether AI is delivering value or just noise; uncertainty prevents confident buying and large-scale adoption. Target audience: product and AI/ML teams at mid-market and enterprise companies, CIO/AI Centers of Excellence, and vendors embedding LLMs. Specific tactics/tools mentioned: integrate with OpenAI/Anthropic/GCP APIs, use webhooks to capture downstream conversions, expose model and compute cost breakdown, and build trust with verifiable sampling and confidence metrics.
From: AI’s Uneven Arrival, TikTok’s Potential Departure, Xiaohongshu and the Delights of Cultural Exchange
White-Label AI Voice Assistant
This idea focuses on creating a white-label AI voice assistant platform that entrepreneurs can license to hardware manufacturers, app developers, and service providers. The concept arose during the discussion when the speakers suggested that instead of controlling all aspects of AI voice technology, companies like Apple might benefit from partnering with specialized AI providers to power features like Siri. Digital entrepreneurs can seize this opportunity by developing a robust, customizable voice assistant interface powered by advanced language models accessible via API integrations. The product would allow clients to integrate a high-quality, adaptable voice interface into their products without the need to build proprietary AI from scratch. Implementation can involve partnering with established AI platforms such as OpenAI or Anthropic, then wrapping these capabilities in a user-friendly API or software solution tailored for various industries. The service would solve the problem of costly and time-consuming in-house AI development, helping businesses quickly adopt modern voice assistant technology. The target audience includes tech startups, mid-sized companies looking to upgrade user interfaces, and device makers in the burgeoning IoT and smart hardware ecosystem. Specific tactics may include a subscription-based model, modular integration options, and an emphasis on rapid deployment and customization tools.
From: (Preview) AI and the Winner’s Curse, Google’s Genie 3 Breakthrough, Questions on Intel, Fertility Rates, and Banning Advertising
Recent Episodes
(Preview) Meta’s Moderation Changes, Tech’s Evolving Political Calculus, The Importance and Difficulty of Maintaining Principles on the Internet
Host: Ben Thompson
AI’s Uneven Arrival, TikTok’s Potential Departure, Xiaohongshu and the Delights of Cultural Exchange
Host: Andrew Sharp & Ben Thompson
3 ideas found
(Preview) AI and the Winner’s Curse, Google’s Genie 3 Breakthrough, Questions on Intel, Fertility Rates, and Banning Advertising
Host: Andrew Sharp & Ben Thompson
1 idea found
(Preview) A Long Weekend for TikTok, Preparing for Trump and an Era of Upheaval, LeBron James as an iPhone
Host: Ben Thompson
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