The Rational Reminder Podcast

by Benjamin Felix, Cameron Passmore, and Dan Bortolotti

10 Episodes Tracked

10 Ideas Found

77 Reach Score

Latest Business Ideas

Vulnerability Assessment Tool for Investors

Market Gap: Investors often don't recognize their own vulnerabilities.

This idea revolves around developing a digital tool that helps investors assess their personal vulnerabilities in relation to financial decision-making. The tool could feature a questionnaire to identify emotional, situational, and financial stressors that may impact investment choices. By providing tailored insights and recommendations, the tool would empower users to make more informed financial decisions and recognize when to seek advice or adjust their investment strategies. This could be integrated into existing financial advisory platforms or offered as a standalone application, providing value to both investors and financial advisors by fostering awareness and proactive management of investment vulnerabilities.

Type: SaaS Difficulty: Medium Score: 7.6/10

From: Harold Geller: "I Sue Financial Advisors" (EP.236)

Client Education Platform for Financial Advisors

Market Gap: Investors struggle to understand financial advice given by advisors.

The business idea revolves around creating an online platform specifically designed to enhance the communication and education of clients by financial advisors. This platform could offer resources such as simple explanations of financial concepts, interactive tools to check understanding, and regular updates on market conditions tailored to individual client profiles. By emphasizing clear communication and continuous education, the platform will empower clients to engage more effectively with their advisors, ultimately leading to better investment decisions. Financial advisors could use this platform to foster relationships with their clients, ensuring that they understand the advice being given and the processes involved in their financial planning.

Type: SaaS Difficulty: Medium Score: 8.2/10

From: Harold Geller: "I Sue Financial Advisors" (EP.236)

Due Diligence App for Financial Products

Market Gap: Investors lack the tools to evaluate the products their advisors recommend.

This business idea proposes the creation of a mobile application that helps investors assess the due diligence of financial products recommended by their advisors. The app would allow users to input the recommended products and provide historical performance data, fees, and risk assessments. It could also incorporate user-friendly ratings based on previous client experiences and expert reviews. By providing a comprehensive analysis of financial products, the app would empower users to make informed decisions and engage in meaningful discussions with their financial advisors, ultimately enhancing trust and satisfaction in the advisory relationship.

Type: SaaS Difficulty: Medium Score: 8.2/10

From: Harold Geller: "I Sue Financial Advisors" (EP.236)

Wealth Management App with 0.01% Spending Rule

Market Gap: People struggle with minor spending decisions due to financial anxiety.

A wealth management app could be designed incorporating the 0.01% rule for spending, allowing users to make purchasing decisions without excessive stress. By calculating the 0.01% of their net worth, users can feel empowered to spend on small luxuries without guilt, thus improving their overall quality of life. This app could include features for tracking net worth, providing spending insights, and offering reminders to enjoy life while maintaining financial discipline. Targeting individuals in levels two to four on the wealth ladder, this app would help users develop a healthier relationship with their finances.

Type: SaaS Difficulty: High Score: 7.0/10

From: Episode 376: Climbing The Wealth Ladder

Consulting Service for Wealth Level Transition

Market Gap: Individuals need guidance on transitioning between wealth levels.

A consulting service tailored to individuals transitioning between wealth levels could be developed. This service would offer personalized financial guidance based on the specific challenges and opportunities associated with each wealth level. Clients would receive tailored strategies for managing expenses, optimizing investments, and making informed decisions about spending as they move between levels. The consulting service could also provide workshops or group sessions that foster community learning among clients experiencing similar transitions, thereby enhancing their financial literacy and peer support.

Type: Service Difficulty: Medium Score: 7.0/10

From: Episode 376: Climbing The Wealth Ladder

Educational Platform for Covered Calls

Market Gap: Investors lack understanding of the risks associated with covered calls.

An educational platform focused on covered call strategies could serve to demystify these investment products for retail investors. This platform could provide in-depth courses, webinars, and resources covering the intricacies of how covered calls work, their risks, and the psychological biases that drive yield-chasing behavior. By educating investors on the true nature of these products, the platform could empower them to make informed decisions. It could also feature case studies, expert interviews, and interactive tools that simulate the potential outcomes of various covered call strategies.

Type: Content Difficulty: Medium Score: 8.0/10

From: Episode 375: Covered Calls: A Devil's Bargain

Covered Call ETF Performance Tracker

Market Gap: Investors lack clarity on the performance of covered call ETFs.

A performance tracking tool for covered call ETFs could help investors understand how these products are performing relative to their underlying assets. This tool could aggregate historical performance data, allowing users to compare the returns of covered call ETFs against their benchmark indices. It could provide insights into how often these funds underperform, especially during market recoveries, thus helping investors make informed decisions. The tool could also include analytics on volatility, risk exposure, and historical yield comparisons to educate users on the real mechanics behind these products.

Type: SaaS Difficulty: Medium Score: 7.0/10

From: Episode 375: Covered Calls: A Devil's Bargain

Gamified Excel Learning Platform

Market Gap: Students lack engaging tools to learn Excel effectively.

This business concept revolves around creating a gamified learning platform for Microsoft Excel, targeting students and professionals looking to improve their skills. The platform would feature interactive challenges, competitions, and engaging tutorials designed to make learning Excel fun and effective. Users would participate in challenges that simulate real-world problems, allowing them to apply their learning in practical contexts. Additionally, the platform could host competitions, similar to the Microsoft Excel collegiate challenge mentioned in the podcast, to foster community and motivate learners. The target audience includes students in finance and business programs, as well as professionals seeking to enhance their Excel capabilities. By transforming Excel learning into a gamified experience, this platform aims to increase engagement and skill retention.

Type: Platform Difficulty: Medium Score: 8.0/10

From: Episode 374: The Underperformance of Target Date Funds

Benchmarking Tool for Target Date Funds

Market Gap: Investors lack tools to compare target date funds effectively.

The business idea involves creating a comprehensive benchmarking tool specifically designed for target date funds (TDFs). This tool would allow investors to compare their TDFs against a range of replicating index fund benchmarks, enabling them to see how well their investments align with their intended glide paths. The application would offer insights into performance metrics, fee comparisons, and risk assessments, thus empowering users to make more informed decisions regarding their retirement investments. The target audience for this tool includes retirement plan sponsors, financial advisors, and individual investors who want to optimize their investment strategies. By providing clarity and actionable insights, this tool aims to enhance investor confidence and potentially improve retirement outcomes.

Type: SaaS Difficulty: Medium Score: 8.0/10

From: Episode 374: The Underperformance of Target Date Funds

Educational Platform for TDF Performance

Market Gap: Investors lack knowledge about TDF performance disparities.

This business idea proposes the launch of an educational platform focused on the performance and mechanics of target date funds (TDFs). The platform would provide resources, research findings, and tools that help investors understand the various aspects of TDFs, including fee structures, glide paths, and performance metrics. It would also offer comparative analyses that highlight the disparities between different TDF providers, empowering users to make informed investment choices. The target audience includes individual investors, financial advisors, and retirement plan sponsors looking for deeper insights into TDF performance. By fostering a better understanding of TDFs, this platform aims to enhance investor outcomes and drive improvements in the retirement investment landscape.

Type: Content Difficulty: Medium Score: 7.0/10

From: Episode 374: The Underperformance of Target Date Funds

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