App Marketing by App Masters
by Steve Young
Latest Business Ideas
Run Targeted Apple Search Ads
Launching targeted Apple Search Ads is a strategy to gain initial traction for a new app. By focusing on specific keywords that are relevant to the app, entrepreneurs can drive downloads and visibility. The episode emphasizes the importance of optimizing the app for these keywords and ensuring that the app's ratings are high. This idea is actionable for digital entrepreneurs who want to leverage paid advertising to boost their app's visibility in a competitive market. The implementation involves setting up an Apple Search Ads account, selecting targeted keywords, and continuously monitoring the performance to optimize ad spend.
From: The Comprehensive App Store Optimization Guide for 2023
Utilize App Store Ratings for ASO
Focusing on acquiring app ratings is a crucial component of App Store Optimization (ASO). As discussed in the episode, the number of ratings significantly impacts an app's visibility and ranking in the app store. Entrepreneurs can implement strategies to encourage users to leave ratings after they have a positive experience with the app, such as timing the prompt for ratings strategically. This idea is particularly actionable for app developers who want to improve their app's ranking without a significant financial investment. It can be done through in-app prompts, follow-up emails, or notifications after key interactions within the app.
From: The Comprehensive App Store Optimization Guide for 2023
Keyword Inspector Tool for ASO
The Keyword Inspector tool discussed in the episode allows app developers to analyze and identify keyword opportunities for App Store Optimization (ASO). By using this tool, developers can find low-competition keywords that are relevant to their app, thus increasing their chances of ranking higher in app store search results. The tool provides insights into keyword popularity, competition levels, and the performance of competitor apps. This idea is particularly useful for entrepreneurs launching new apps or those struggling to gain visibility in app stores. Implementation involves subscribing to the service and integrating the insights into your app's metadata and marketing strategy.
From: The Comprehensive App Store Optimization Guide for 2023
Influencer Marketing via YouTube
The idea revolves around utilizing YouTube as a platform for influencer marketing to promote apps effectively. Entrepreneurs can implement this by identifying relevant influencers in their app's niche and collaborating with them to create engaging content that showcases the app's features and benefits. The use of a tool like VidIQ can help app developers find influencers who are already discussing similar topics, allowing for targeted outreach. By leveraging the evergreen nature of YouTube content, app developers can gain prolonged visibility and drive organic downloads over time. This strategy is particularly beneficial for those looking to establish brand awareness and credibility within their target audience.
From: 5 Free ASO Keyword Research Tools That Help Apps Print Cash
Niche Keyword ASO Strategy
The idea focuses on utilizing niche keywords with high intent for App Store Optimization (ASO) to drive organic downloads and revenue. Entrepreneurs can implement this strategy by leveraging tools like Google Trends to identify low-competition, high-intent keywords that are relevant to their apps. For instance, rather than targeting broad terms like 'meditation', an app developer could focus on more specific terms like 'deep breathing' to capture users looking for that exact functionality. This targeted approach can help indie developers, especially those on a budget, achieve significant revenue growth without the need for paid advertising. By continuously refining their keyword strategy and optimizing app store listings based on keyword performance, developers can efficiently grow their app’s visibility and downloads.
From: 5 Free ASO Keyword Research Tools That Help Apps Print Cash
Stacking ASO Tools
This concept highlights the importance of combining multiple ASO tools to uncover valuable keywords and optimize app visibility. Entrepreneurs can implement this by creating a workflow that integrates tools like Google Trends, AppFollow, and Fox Data to gather insights about keyword performance and competition. For example, using Google Trends to identify rising keywords and then validating them with AppFollow can help app developers pinpoint opportunities that others may have overlooked. This strategic use of technology can empower developers to rank higher in app stores and attract more organic downloads, ultimately increasing revenue. The idea caters to both new app developers and those looking to improve existing app visibility.
From: 5 Free ASO Keyword Research Tools That Help Apps Print Cash
Building ASO Tool Stacks for Keyword Research
This business idea involves creating a service or platform that offers a comprehensive suite of ASO tools tailored for indie developers. The platform could integrate various free and paid tools like Google Keyword Planner, AppFollow, and Fox Data, enabling users to conduct keyword research, track app rankings, and analyze competitors all in one place. This streamlined approach can help developers efficiently identify opportunities in the app marketplace without the overwhelm of using multiple standalone tools. Additionally, the platform can offer educational resources and best practices for maximizing ASO strategies. The ideal audience includes indie app developers and startups looking for an affordable solution to improve their app visibility and downloads through effective keyword utilization.
From: 5 Free ASO Keyword Research Tools That Help Apps Print Cash
Utilizing Google Trends for Keyword Validation
Entrepreneurs can harness Google Trends as a powerful tool for validating keyword trends before investing in app development. By analyzing historical data on search interest, they can determine whether a specific keyword is gaining momentum or losing traction. This understanding can significantly influence their decisions regarding which app concepts to pursue. For instance, if a keyword related to AI note-taking apps shows an upward trend, an entrepreneur might decide to develop an app around that concept. The idea is particularly suitable for solo entrepreneurs or small teams in the digital economy, especially for those with limited resources, as it allows for informed decision-making without the need for costly market research. This approach not only minimizes risk but also aligns product development with current market demands.
From: 5 Free ASO Keyword Research Tools That Help Apps Print Cash
Niche App Development Using ASO Insights
This idea revolves around developing niche applications that target high-intent, low-competition keywords discovered through App Store Optimization (ASO) tools. Entrepreneurs can leverage keyword research to identify specific needs within a niche market and create solutions that cater directly to those needs. The process involves using tools like Google Trends and AppFollow to pinpoint these keywords and validate their potential market demand. For example, an entrepreneur might create a meditation app focusing on 'deep breathing' rather than the broader 'meditation', allowing them to capture a more dedicated user base and achieve higher rankings in app store searches. The target audience consists of indie developers and bootstrapped entrepreneurs looking for organic growth strategies without relying heavily on paid advertising.
From: 5 Free ASO Keyword Research Tools That Help Apps Print Cash
Web2App SEO funnel + web product to feed app growth
This idea is to build a mobile-focused web product and use search-optimized web pages (Web2App funnel) to capture high-intent users on Google/mobile web and convert them into app installs and paid subscribers. Implementation is straightforward for product-first founders: identify high-intent keywords (e.g., "remove background", "AI avatar"), build lightweight web experiences that perform on mobile, embed clear CTAs to download the app (or start trial), and use SEO + content to rank for those queries. The web asset should also be optimized to push users to the app (deep links, app-store CTAs, custom product pages) and to capture organic test traffic to validate features before heavy UA spend. This solves the problem of discoverability and expensive paid acquisition on iOS by using lower-cost web/search demand as an acquisition channel and improving cross-platform growth (LightX used web visibility to drive iOS installs). Target users are founders of mobile-first apps (SaaS or consumer) who can deliver a usable web experience or integrate existing AI/image APIs. Specific tactics mentioned: build mobile-optimized web pages for each feature, hire a small internal SEO team (LightX had ~3 people focused on SEO), promote the app from web pages, and prioritize features people search for. Tools and approaches referenced include standard SEO, mobile web design, deep links to app stores, and using web to both monetize (web subscriptions) and funnel users to apps.
From: The App Growth Strategy Behind LightX’s 50M+ Installs
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