Build with Leila Hormozi
by Leila Hormozi
Latest Business Ideas
Commitment Over Novelty in Business Strategy
Hormozi discusses how commitment to a business model and the discipline to deepen mastery can lead to better outcomes than constantly pivoting. Entrepreneurs should focus on optimizing their current business by asking critical questions about potential improvements rather than seeking new opportunities. This could involve developing a 30-day challenge where entrepreneurs work on existing projects without exploring new ideas, which could help in refining their business model and strategies. The target audience includes founders who are easily distracted by new trends and need to refocus their efforts. This approach requires minimal investment, primarily in time and reflection, allowing for immediate implementation.
From: Don’t Abandon Your Business Before It Peaks | Ep 308
The Boring Business Rule Implementation
Hormozi introduces the concept of the 'Boring Business Rule' which suggests that businesses with less exciting narratives often yield higher profits. Entrepreneurs can focus on optimizing their current offerings and building defensible business models rather than chasing trends. This means investing time in refining existing processes, understanding customer needs deeply, and enhancing service delivery. For example, a SaaS platform may focus on customer support and user experience improvements instead of trying to innovate new features. The target audience includes entrepreneurs who may be tempted to pivot but need to refocus on their current business’s growth potential. Implementation could involve a series of workshops to identify optimization opportunities within the business.
From: Don’t Abandon Your Business Before It Peaks | Ep 308
AI Integration for Existing Businesses
Leila Hormozi emphasizes the importance of integrating AI into existing business models rather than abandoning them for new opportunities. She discusses how businesses can leverage AI to enhance customer experience, streamline operations, and improve efficiency. For instance, a dental clinic can use AI for faster appointment scheduling, better diagnostics, and improved patient training. This approach allows businesses to stay competitive without losing focus on their core mission. The target audience for this idea includes entrepreneurs and small business owners looking to modernize and optimize their operations. Implementing this can be as straightforward as researching AI tools suited for specific functions and training staff to utilize them effectively.
From: Don’t Abandon Your Business Before It Peaks | Ep 308
Workshops on Emotional Intelligence for Leaders
This idea revolves around creating tailored workshops focused on improving emotional intelligence and management skills specifically for business leaders. These workshops would train participants on recognizing and managing their own emotions while also setting standards for emotional behavior within their teams. The content would provide strategies for acknowledging feelings without letting them dictate professional decisions, a key point discussed in the podcast. The target audience includes business owners and team leaders in the digital economy seeking to enhance their leadership skills and foster a healthier workplace culture. Marketing tactics could leverage platforms like LinkedIn and partnerships with local business organizations to attract participants.
From: All Feelings Are Welcome, All Behaviours Are Not | Ep 307
Emotion Management App for Teams
The concept involves developing an app specifically designed for business teams to manage emotions within the workplace effectively. This app would allow team members to track their emotional states, provide tools for emotional regulation, and facilitate discussions regarding how these emotions can impact results. By integrating reminders and feedback loops, this app would encourage employees to assess their feelings without letting those impact their professional engagements. The target audience would be managers and team leaders looking to maintain a productive work environment amidst personal challenges within their teams. Specific strategies mentioned include acknowledging emotions without shame and redirecting focus toward outcomes instead of feelings, which can be incorporated into the app's features.
From: All Feelings Are Welcome, All Behaviours Are Not | Ep 307
Price-sensitivity testing for SaaS launch
Leila advises explicit price-sensitivity testing as part of later-stage betas to determine monetization and avoid catastrophic churn after launch. The specific implementation: after running usable beta cohorts and collecting outcome data, deliver controlled surveys or Van Westendorp / Gabor-Granger style price-sensitivity questionnaires to your phase-3 testers (and a broader sample if available) to identify the optimal price range and willingness to pay. Pair the survey with A/B tests (if the product supports it) and small paid pilots to verify conversion behavior at different price points. How it could be implemented by entrepreneurs: prepare a shortlist of pricing tiers/features, craft a short price-sensitivity survey for beta testers, collect perceived value data and recommended price; run a pilot charging a small cohort at the proposed price(s) to measure conversion and churn; fold results into launch pricing and packaging. Problem solved: prevents launching with the wrong price (reducing early churn or leaving revenue on the table), and supplies evidence for investor conversations or paid acquisition planning. Target audience: founders of SaaS, e-learning platforms, marketplaces or subscription products who can access early users for survey/pilot. Specific tactics/tools mentioned: phased beta cohorts; price-sensitivity frameworks (Patrick Campbell and pricing literature); testimonial + outcome capture to pair with pricing data.
From: Q&A with Leila! | Ep 42
Outbound LinkedIn + content for niche recruiting
Leila recommends a combined strategy for niche recruitment agencies: build credibility with targeted content and run high-volume, personalized outbound on LinkedIn. The playbook: identify the exact client profile (industry, company size, headcount), create content aimed at that buyer persona to build credibility and social proof, and concurrently run an outbound cadence (personalized connection requests, follow-up DMs, short value-first outreach, video messages where possible). Measure outcomes by tracking response rate, meetings booked, and lifetime value (LTV) of clients from each channel so you can prioritize what scales. How to implement: document your ideal customer profile (e.g., e-commerce or marketing agencies, 10–50 employees); ramp content cadence (posts + case studies) that answer clients’ biggest hiring problems; build an outbound sequence with hyper-personalized first messages and follow-ups (volume + persistence until an “extinction curve”); use content to warm prospects and improve reply rates; tighten processes to hand off sourced candidates quickly. Problem solved: predictable client pipeline for recruitment firms in narrow niches, reducing reliance on inconsistent referrals. Tools/tactics mentioned: LinkedIn outbound, content to build credibility, headhunting/sourcing, and measuring LTV to prioritize channels.
From: Q&A with Leila! | Ep 42
Phased beta + testimonial-driven launch
What the podcast describes is a repeatable, phased beta program for launching a web app or e-learning marketplace: run multiple small beta cohorts as your product matures, sign participants to a simple test agreement, iterate the product between phases, capture structured testimonials and case studies from beta users (ideally including influencers), and use those real-user results as the core marketing assets for launch. Leila explicitly recommends designing clear phase gates (which features live in which phase), making expectations explicit to testers, and using the third/bigger beta to run price-sensitivity testing. How to implement: define three incremental beta phases (alpha, private beta, public beta); recruit ideal users and 5–20 testers per phase (use highly personalized outreach to influencers/scrappy creators); use calls and short contracts that state it's a test product; instrument the product to capture usage metrics and outcomes; collect recorded testimonials and permission to use them; run a price-sensitivity survey in later beta phases (per Patrick Campbell frameworks) to determine pricing. Marketing launch assets = short testimonial videos, outcome stats, and influencer endorsements. Problem solved: reduces launch risk, provides social proof, identifies UX/product issues pre-launch, and informs pricing to lower churn. Target audience: founders building SaaS, e-learning marketplaces, or course platforms who need lower-risk product-market fit validation and high-quality launch content. Tools/tactics mentioned: phased betas, personalized influencer outreach, testimonial capture, and price-sensitivity testing (Patrick Campbell methods).
From: Q&A with Leila! | Ep 42
Digital Goal and Habit Tracker
This idea involves creating a SaaS-based digital tool that transforms the traditional physical goal board into an interactive, online platform for tracking personal and business goals. Inspired by Leila Hormozi’s detailed description of breaking down a yearly objective into daily actionable tasks, the tool would allow entrepreneurs to input long-term goals, break them into quarterly, monthly, weekly, and daily tasks, and then monitor their progress through checklists and progress indicators. The platform could include features such as calendar integration, automated reminders, analytics, and even social accountability features where users can share progress with a trusted community. For implementation, one could start with a simple no-code or low-code MVP that focuses on the process of goal decomposition and daily tracking. Initially targeting solo founders and digital entrepreneurs who need clarity, focus, and assurance that consistent small actions lead to big results, this tool fills a gap in the market for practical, process-focused goal management. By emphasizing the importance of daily commitments and their cumulative effect on long-term success, the product directly addresses the common challenge of procrastination and lack of structure. Specific tactics might include user onboarding walkthroughs, customizable templates, and integration with popular productivity apps, ensuring that the solution is both easy to adopt and highly actionable.
From: Throwback: How a Fitness Contest Taught Me Business Skills | Ep 306
Energy ROI & Flex Scheduling SaaS
One concrete idea discussed in the episode is to build a SaaS tool that helps digital entrepreneurs manage their time and energy using the principles of the 90-10 rule and an energy ROI framework. The tool would integrate with calendars and task management applications to allow users to specify when they are in ‘work mode’ (the disciplined 90%) and when they choose to indulge in personal, rejuvenative time (the flexible 10%). By prompting users to evaluate the potential energy return on investments for various activities—such as joining a networking event, taking a break, or working late—the platform can help users make conscious decisions that optimize both productivity and well-being. The tool could include features like guided questionnaires, identity alignment prompts, and reminders based on personalized metrics. Such a product would be aimed at high-performing digital entrepreneurs, freelancers, and remote teams who struggle to balance rigid schedules with the need for spontaneous, energy-replenishing breaks.
From: Do What You Want Without Sabotaging Your Life | Ep 305
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