Podcast Cross-Promotion Network

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Podcast Cross-Promotion Network

Inspired by a conversation on:

Creator Science

Creator Science

#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate

Host: Jay Clouse

Timestamp: 45:16 - 47:51

Listen to Episode • View Podcast • All Ideas from Creator Science

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Feather Flow

Direct Quote

"The most effective way of advertising to promote your show is generally going to be buying ads on other podcasts."

Market Gap

Podcasters lack easy access to cross-promotion opportunities.

Independent podcasters often struggle to find effective ways to promote their shows due to limited budgets and resources. While cross-promoting with other podcasts can be highly effective, establishing these partnerships is typically a manual and painstaking process. Many creators do not know which shows to approach or how to negotiate terms, which can lead to missed opportunities for audience growth. Without a centralized platform to facilitate these connections, many podcasters remain isolated and find it difficult to reach potential listeners. As the podcasting landscape continues to evolve, there’s a growing need for a structured network that simplifies cross-promotion for podcasters.

Summary

This business idea suggests creating a podcast cross-promotion network that connects podcasters with similar audiences for mutual promotion. The platform would allow users to create profiles, specify their audience demographics, and list their promotional offers. Podcasters would then be matched with others seeking to cross-promote, facilitating collaboration without the challenges of direct outreach. The network would streamline the negotiation process by providing templates and guidelines for effective cross-promotion agreements. Additionally, the platform could feature analytics to track the success of these promotions, helping podcasters understand what partnerships yield the best results. This service would minimize barriers to entry for new podcasters seeking to grow their audience through collaborative marketing.

Categorization

Business Model
Platform
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $6,000 MRR
Moderate (Most Likely)
$10,000 - $15,000 MRR
Optimistic
$20,000 - $35,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on September 16, 2025 • Analyzed on September 16, 2025 9:54 AM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

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