Jobs-To-Be-Done Research Platform

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Jobs-To-Be-Done Research Platform

Inspired by a conversation on:

Social Media Marketing Podcast

Social Media Marketing Podcast

Driving Predictable Recurring Revenue With Customer-Led Growth

Host: Michael Stelzner

Timestamp: 00:20:00 - 00:23:00

Listen to Episode • View Podcast • All Ideas from Social Media Marketing Podcast

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Feather Flow

Direct Quote

"We want to understand what customers are trying to achieve, the progress they're looking to make with your solution."

Market Gap

Companies lack insights into customer motivations and needs.

Many businesses struggle to grasp the specific jobs their customers are trying to accomplish, leading to misaligned products and marketing strategies. Traditional market research methods often fail to uncover deep insights about customer motivations, resulting in scattershot approaches that do not resonate with target audiences. Companies frequently end up targeting broad segments rather than focusing on the specific jobs customers want to complete, which can hinder product development and customer satisfaction.

Summary

The idea is to create a platform that facilitates jobs-to-be-done (JTBD) interviews and research for businesses, particularly in the SaaS space. This platform would allow companies to easily conduct targeted interviews with their customers to uncover the specific jobs they are trying to achieve and the context in which they seek solutions. By providing structured methodologies and templates for conducting these interviews, businesses can gain valuable insights that inform product development and marketing strategies. The platform could also aggregate data across industries to provide benchmarking insights for companies looking to refine their understanding of customer needs.

Categorization

Business Model
SaaS
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$25,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.8/10
Found on October 9, 2025 • Analyzed on October 9, 2025 11:44 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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