Social Media Marketing Podcast
by Michael Stelzner, Social Media Examiner
Latest Business Ideas
Zero Click Marketing Strategy Consultation
Market Gap: Traditional marketing tactics are less effective due to zero-click trends.
A business could offer consulting services focused on developing zero-click marketing strategies for brands. This service would help businesses identify and leverage platforms where their audience engages without the need for clicks, such as social media, podcasts, and newsletters. By focusing on building brand awareness and influence in these spaces, marketers can adapt to the changing landscape where traditional click-based metrics are less relevant. The target audience for this service would be small to medium-sized businesses struggling to drive traffic and engagement through conventional means.
From: Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
AI-Enhanced Audience Insights Platform
Market Gap: Marketers lack tools for deep audience understanding.
An AI-enhanced platform could be developed to provide marketers with deep insights into audience behaviors, preferences, and engagement patterns. This tool would analyze data from various sources, including social media, search engines, and online communities, to offer comprehensive profiles of target audiences. Marketers could use these insights to tailor their messaging and campaigns to resonate more effectively with potential customers. The platform would be particularly beneficial for small to medium-sized businesses looking to optimize their marketing strategies based on nuanced audience understanding.
From: Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
Zero Click Content Creation Agency
Market Gap: Businesses struggle to create engaging content that drives conversations.
This agency would specialize in creating zero-click content designed to engage audiences across social media, podcasts, and other platforms. Services would include developing shareable infographics, engaging social media posts, and informative videos that encourage audience interaction and discussion. By focusing on producing content that resonates with audiences and fosters conversation, this agency would help brands adapt to the zero-click landscape. Target clients would include small to mid-sized businesses and entrepreneurs seeking to enhance their online presence without relying on traditional click-based metrics.
From: Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
GA4 Reporting Automation Platform
Market Gap: GA4 lacks user-friendly reporting tools.
This idea focuses on creating a reporting automation platform that integrates with Google Analytics 4 and Looker Studio. The platform would streamline data visualization and reporting processes, allowing users to create customized dashboards and automated reports with ease. By simplifying the complexity of GA4 reporting, this tool could empower marketers to extract actionable insights quickly. The target audience includes digital marketing teams, agencies, and businesses seeking to improve their data analytics capabilities without needing extensive technical expertise.
From: How to Use Google Analytics 4 for Marketing
GA4 Transition Consulting Service
Market Gap: Businesses need to transition from Universal Analytics to GA4 urgently.
The business idea is to create a consulting service that specializes in helping businesses transition from Universal Analytics to Google Analytics 4 (GA4). This service would offer tailored guidance on setting up GA4, migrating existing data, and training teams on how to utilize the new features effectively. The target audience includes small to medium-sized businesses that may lack the technical expertise or resources to make this transition smoothly. By providing step-by-step support, this service could ensure businesses do not lose critical marketing insights during the transition period, maximizing their marketing effectiveness with GA4.
From: How to Use Google Analytics 4 for Marketing
Content Consumption Analytics Tool
Market Gap: Marketers lack detailed insights into content engagement.
This business idea involves developing a software tool that tracks content consumption metrics, providing insights into how users interact with articles or media. The tool would monitor time spent on a page and scroll depth to determine if content was fully consumed. By integrating this tool with platforms like GA4, marketers can gain deeper insights into user engagement, allowing them to refine their content strategies accordingly. Target customers include digital marketing agencies, content creators, and businesses focused on maximizing their content marketing efforts. This tool would enable better decision-making based on actual user behavior.
From: How to Use Google Analytics 4 for Marketing
Audience Data Collection and Analysis Tool
Market Gap: Businesses lack tools to effectively gather and analyze audience data.
This business idea focuses on developing a tool that helps businesses collect, analyze, and utilize audience data, specifically for use with Google Performance Max campaigns. The tool would allow businesses to upload customer email lists, generate audience signals, and create lookalike audiences to optimize their ad targeting. It would also include analytics features to track audience engagement and conversion metrics. This solution would target small to medium-sized businesses that want to leverage their existing customer data for more effective online advertising. By simplifying the process of audience data management, the tool would empower businesses to make data-driven decisions and improve their ad performance on Google.
From: Google Performance Max: What Marketers Need to Know
Performance Max Campaign Management Service
Market Gap: Marketers struggle to manage multiple ad campaign types effectively.
The idea revolves around creating a service that specializes in managing Google Performance Max campaigns for businesses. This service would assist clients in setting up, optimizing, and analyzing their Performance Max campaigns, which combine multiple Google ad types into one streamlined campaign. By offering expertise in Performance Max, the service would target small to medium-sized businesses that may not have the in-house knowledge to navigate Google's complex advertising ecosystem. The service would include support for asset creation, audience targeting, and conversion tracking, ultimately aiming to improve ad performance and ROI for clients. Similar to existing agencies that focus on Facebook ads, this service would fill a gap for businesses looking to expand their advertising efforts into the Google ecosystem without the steep learning curve.
From: Google Performance Max: What Marketers Need to Know
Digital Campaign Triage Service
Market Gap: Businesses face challenges with locked digital marketing accounts.
The 'Digital Campaign Triage Service' is designed to assist businesses that find themselves with locked or suspended digital marketing accounts. This service positions itself as an emergency response team for digital marketing issues, offering rapid assessments and tailored solutions to unlock accounts effectively. By providing a clear and focused service that addresses these urgent needs, businesses can regain access to their marketing platforms quickly and minimize downtime. This service appeals to businesses that heavily rely on digital marketing for revenue generation and seek immediate, specialized support to navigate these challenges.
From: Productizing Your Services for Highly Profitable Leads and Sales
Milestone-Driven Onboarding Process
Market Gap: Clients often feel lost during onboarding processes.
The 'Milestone-Driven Onboarding Process' is a systematic approach to onboarding new clients by establishing clear milestones for success. This model focuses on delivering quick wins within the first few weeks of engagement, helping clients feel supported and confident in their decision to work with the business. By clearly defining the steps and outcomes expected during the onboarding phase, businesses can create an engaging and productive experience for new clients. This process not only improves client satisfaction but also enhances retention rates as clients see tangible results early on in their journey.
From: Productizing Your Services for Highly Profitable Leads and Sales
Recent Episodes
Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals
Host: Michael Stelzner
Google Performance Max: What Marketers Need to Know
Host: Michael Stelzner
2 ideas found
Productizing Your Services for Highly Profitable Leads and Sales
Host: Michael Stelzner
Shareable Short-Form Video Content: Get More Views and Engagement
Host: Michael Stelzner
Positioning Strategy: How to Ensure Your Message Connects
Host: Michael Stelzner
Educational Video Ads: The Secret to More Leads and Sales
Host: Michael Stelzner
Emotional Targeting: A Proven Path to More Leads and Sales
Host: Michael Stelzner
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