Community-Driven Beauty Product Development

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Community-Driven Beauty Product Development

Inspired by a conversation on:

From the Ground Up

From the Ground Up

Challenger Brands with Babba Rivera, Sarah Paiji Yoo, and Justin Rosenburg

Host: Ali Donaldson

Timestamp: 00:08:54 - 00:09:54

Listen to Episode • View Podcast • All Ideas from From the Ground Up

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Feather Flow

Direct Quote

"I started a WhatsApp group with people that I thought of as potential customers... community was really like the DNA for us from day one."

Market Gap

Women of color lack a voice in beauty product development.

Women of color often find themselves overlooked in the beauty industry, which has historically catered to a narrow demographic. This lack of representation can lead to products that don't meet their unique needs, resulting in dissatisfaction and a feeling of exclusion. Current beauty brands may not prioritize or even understand the specific challenges faced by these consumers. This gap in the market presents an opportunity for brands to engage with these communities directly, understanding their needs and preferences. Without addressing this issue, brands may miss out on a significant customer base that is eager for representation and tailored products.

Summary

The idea is to create a beauty brand that actively involves women of color in the product development process through community engagement. This can start with small focus groups or online communities, like WhatsApp or dedicated platforms, where potential customers can share their needs and preferences. By involving these women early in the product development, the brand can ensure that its offerings resonate with its target audience. This approach not only builds trust but also creates a sense of ownership among the community, leading to strong brand loyalty. Over time, this model can be expanded to include various community-driven initiatives, enhancing customer engagement and brand authenticity.

Categorization

Business Model
Community
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
7/10
Overall
7.8/10
Found on September 8, 2025 • Analyzed on September 8, 2023 12:03 PM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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