From the Ground Up
by Inc. Magazine
Latest Business Ideas
Business Identity Separation Coaching Program
Market Gap: Entrepreneurs conflate their identity with their business, affecting performance.
This business idea focuses on creating a coaching program aimed at helping entrepreneurs separate their identity from their business. The program would provide tools and strategies for emotional intelligence, self-assessment, and business strategy formulation. By fostering a healthier relationship with their businesses, founders can make better decisions, reduce burnout, and improve overall performance. The program could include one-on-one coaching sessions, group workshops, and online resources tailored to individual entrepreneurship journeys. Target participants would be founders and small business owners who feel overwhelmed or overly attached to their current business outcomes and are seeking a healthier work-life balance.
From: EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters
15-Degree Business Pivot Consulting Service
Market Gap: Businesses struggle to adapt their offerings to changing markets.
This business idea proposes a consulting service that specializes in helping entrepreneurs identify and implement '15-degree pivots' in their existing business models. By assessing their current offerings and market dynamics, the service would guide businesses in making minor yet impactful changes to target new customer segments or enhance their value propositions. This could involve workshops, tailored strategies, and continuous support to ensure that these pivots lead to increased profitability and relevance in the marketplace. The target audience for this service would be small to medium-sized enterprises (SMEs) that are experiencing stagnation or decline and are open to innovative approaches without committing to major overhauls.
From: EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters
Creator Brand Partnership Agency
Market Gap: Brands struggle to connect authentically with younger audiences.
The idea is to create a specialized agency that focuses on pairing brands with creators who genuinely align with their values and target audiences. This agency would go beyond traditional influencer marketing by ensuring that selected creators share a common ethos with the brands they represent, fostering authentic connections. By leveraging data analytics, the agency would identify creators whose audiences overlap with the brand's target market, ensuring that collaborations feel natural and resonate effectively. This approach would help brands build trust and loyalty among younger consumers, leading to more impactful marketing campaigns.
From: The New Creative Frontier: Navigating The Creator Economy
Digital Resource for Creator Metrics
Market Gap: Creators need better metrics for success evaluation.
This idea proposes the development of a digital analytics platform designed specifically for creators, focusing on engagement metrics rather than just follower counts and likes. The platform would offer insights into audience interactions, such as comments, shares, and saves, helping creators understand what content resonates and why. By providing actionable data, creators can refine their content strategies and foster deeper connections with their audiences. This tool would fill a gap in the market, offering creators a way to measure their impact and growth more accurately, ultimately leading to better engagement and monetization opportunities.
From: The New Creative Frontier: Navigating The Creator Economy
Creator Development Training Program
Market Gap: Creators lack guidance in building their brands.
This idea involves launching a comprehensive training program tailored for creators, providing them with the tools and resources needed to build their brands. The program would include workshops, mentorship, and access to a community of fellow creators, enabling participants to learn from each other and industry experts. Topics would cover content creation, audience engagement, monetization strategies, and the importance of authenticity in marketing. By equipping creators with actionable insights and a supportive network, this program aims to help them find their unique voice and grow their audience effectively.
From: The New Creative Frontier: Navigating The Creator Economy
Brand Voice Consistency Training Program
Market Gap: Inconsistent brand voice leads to customer distrust.
This idea proposes a specialized training program designed to educate teams on how to maintain a consistent brand voice across all communications. The program would include workshops, online courses, and resources that focus on the importance of brand voice, how to embody it in customer interactions, and practical exercises to practice consistency. By training employees on the brand's values, tone, and communication style, businesses can ensure that every touchpoint reflects their identity, fostering trust and loyalty among customers. This program could be particularly valuable for companies undergoing rebranding or those looking to strengthen their market presence.
From: EXPERT EXCHANGE: Your Brand Voice Doesn’t Stand Out, You’re Doing It Wrong
Brand Voice Definition Tool for Businesses
Market Gap: Businesses struggle to establish a consistent brand voice.
This business idea revolves around creating a digital tool that helps businesses define and document their brand voice. The platform would guide users through a step-by-step process to articulate their brand's values, tone, and communication style, ultimately leading to a cohesive voice across all customer touchpoints. By offering templates, examples, and a collaborative interface, businesses could easily create a brand voice statement that their entire team can reference. This tool would be especially beneficial for startups and small businesses looking to establish their identity in a crowded market, ensuring consistency in customer interactions and marketing materials.
From: EXPERT EXCHANGE: Your Brand Voice Doesn’t Stand Out, You’re Doing It Wrong
Consumer Credit Monitoring Service
Market Gap: Increasing credit card delinquencies create financial instability for consumers.
This business idea involves creating a consumer credit monitoring service that focuses on proactive debt management and financial education. The service would provide users with real-time updates on their credit status, personalized alerts for upcoming payments, and tips for managing their debts effectively. It could leverage AI to analyze spending habits and recommend budgeting strategies to avoid delinquencies. The target audience includes consumers who are struggling with credit card debt, particularly those in lower income brackets who may benefit from tailored guidance and support in managing their finances.
From: The Future of Capitalism: Tariffs, Growth & Market
Inventory Management System for Tariff Impact
Market Gap: Businesses face inventory challenges due to tariff-related disruptions.
The proposed solution is an inventory management system specifically designed to help businesses navigate the complexities introduced by tariffs and supply chain disruptions. This system would utilize real-time data analytics to provide insights into inventory levels, predict shortages, and suggest optimal ordering strategies based on current market conditions. It would also include features to manage supplier relationships and track the status of shipments, thereby allowing businesses to adapt quickly to changes in supply. The target audience includes small to medium-sized enterprises that import goods affected by tariffs, enabling them to mitigate risks and maintain operational efficiency.
From: The Future of Capitalism: Tariffs, Growth & Market
Cultural Development Tools for Hybrid Workforces
Market Gap: Hybrid workforces need tools for effective cultural development.
This business idea proposes the creation of a suite of cultural development tools designed specifically for hybrid workforces. These tools would facilitate team collaboration, strengthen connections among employees, and promote shared values and purpose, regardless of physical location. Features could include virtual team-building activities, culture assessment tools, and resources for reinforcing company values. The target audience would be HR leaders and organizational development professionals in companies adapting to hybrid work models, helping them cultivate a strong culture that supports employee engagement and retention, as highlighted by the findings of the Inc 5000 CEO survey.
From: Preparing for Tomorrow: Inc 5000 CEOs on AI, Culture, and Adaptability
Recent Episodes
EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters
Host: Dr. Gina Anderson and Marisa Murgatroyd
2 ideas found
EXPERT EXCHANGE: Your Brand Voice Doesn’t Stand Out, You’re Doing It Wrong
Host: Josh Christensen
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Preparing for Tomorrow: Inc 5000 CEOs on AI, Culture, and Adaptability
Host: Bonnie Ghosh
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The Future of E-Commerce: Trends, Tech, and Tactics
Host: Andrea Hardalo
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EXPERT EXCHANGE - How to Win Over Investors With a Strong Proof of Concept
Host: Josh Christensen
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Challenger Brands with Babba Rivera, Sarah Paiji Yoo, and Justin Rosenburg
Host: Ali Donaldson
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EXPERT EXCHANGE: Dreams Don’t Pay the Rent: What Panera’s Founder Taught Johnny’s Pork Roll
Host: Josh Christensen
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Business Beyond Pro Sports with Stephen Marbury & Cam Jurgens
Host: Graham Winfrey
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