15-Degree Business Pivot Consulting Service

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15-Degree Business Pivot Consulting Service

Inspired by a conversation on:

From the Ground Up

From the Ground Up

EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters

Host: Dr. Gina Anderson and Marisa Murgatroyd

Timestamp: 00:01:50 - 00:02:47

Listen to Episode • View Podcast • All Ideas from From the Ground Up

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Feather Flow

Direct Quote

"If we just pivot 15 degrees over here, we take this solution into this market, winner, winner, chicken, dinner."

Market Gap

Businesses struggle to adapt their offerings to changing markets.

Many entrepreneurs find themselves stuck in their business models, often believing that a complete overhaul is necessary when faced with challenges. This mindset can lead to wasted resources and missed opportunities. Instead, a slight pivot—repositioning an existing product or service to a different market—can yield substantial results. Entrepreneurs frequently lack the insight to identify these subtle shifts, which can mean the difference between stagnation and growth. With the rapid changes in market demands and consumer preferences, the ability to adapt quickly is more important than ever, yet many founders remain too attached to their original ideas to make necessary adjustments.

Summary

This business idea proposes a consulting service that specializes in helping entrepreneurs identify and implement '15-degree pivots' in their existing business models. By assessing their current offerings and market dynamics, the service would guide businesses in making minor yet impactful changes to target new customer segments or enhance their value propositions. This could involve workshops, tailored strategies, and continuous support to ensure that these pivots lead to increased profitability and relevance in the marketplace. The target audience for this service would be small to medium-sized enterprises (SMEs) that are experiencing stagnation or decline and are open to innovative approaches without committing to major overhauls.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$20,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
7/10
Evidence
6/10
Overall
6.8/10
Found on October 1, 2025 • Analyzed on October 1, 2025 11:56 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

  • Start with no-code tools for rapid prototyping
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I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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