Ongoing Client Listening Program
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Ongoing Client Listening Program

Inspired by a conversation on:

Sell With Authority

Sell With Authority

Stop Guessing Your ICP, with Ana Laskey

Host: Stephen Wessner

Timestamp: 45:23 - 46:19

Listen to Episode • View Podcast • All Ideas from Sell With Authority

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Direct Quote

"If you're going back and having these listening conversations, often it turns into a business development strategy as well."

Summary

This idea proposes the establishment of a structured ongoing client listening program that allows businesses to maintain a continuous dialogue with their clients. The program would involve scheduling regular check-ins and feedback sessions to gather insights on client needs, challenges, and market trends. This could be facilitated through a dedicated platform that organizes feedback, analyzes responses, and provides actionable insights to marketing and sales teams. The program not only enhances client relationships but also serves as a pipeline for new business opportunities. Target clients include agencies and service-based businesses that rely heavily on customer feedback for improvement. Specific tactics could involve creating an easy-to-use scheduling system and employing feedback analysis tools to track trends over time.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
5/10
Feasibility
8/10
Market Potential
7/10
Evidence
6/10
Overall
6.8/10
Found on September 3, 2025 • Analyzed on September 3, 2023 9:11 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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