Sell With Authority

Cognitive Load Optimization Consulting

Market Gap: Presenters overwhelm audiences, resulting in poor information retention.

This business idea is centered on providing consulting services to help agencies and professionals optimize their presentations by minimizing cognitive load. The service would analyze existing presentations and offer recommendations for structure, design, and content to enhance audience engagement and information retention. By focusing on cognitive load principles, this consulting service would help agency teams create pitches that resonate with their clients and lead to higher conversion rates. The target audience includes agencies and professionals who frequently present to clients and need to refine their approach for better results. Workshops, audits, and tailored consulting sessions could be offered to facilitate the optimization process.

From: How to Reframe Your Agency Pitch, with Tom Martin

Webinar Series on Effective Pitching Techniques

Market Gap: Agencies need practical training on effective pitching strategies.

This idea involves creating a webinar series focused on teaching agency professionals effective pitching techniques. The webinars would cover topics such as building persuasive presentations, understanding cognitive load, and establishing authority during pitches. By offering practical, actionable strategies, this series would empower agency teams to improve their pitching success rates. Targeting agency owners and marketing professionals, the webinars could include guest speakers, Q&A sessions, and downloadable resources to enhance the learning experience. This approach not only serves as a valuable training tool but also positions the host as an authority in the field of agency pitching.

From: How to Reframe Your Agency Pitch, with Tom Martin

Persuasive Pitch Deck Development Service

Market Gap: Agencies struggle to convert pitches into clients due to ineffective presentations.

This business idea revolves around offering a service that specializes in developing persuasive pitch decks for agencies. The service would utilize insights from cognitive science and persuasive communication principles to create tailored presentations that guide potential clients smoothly through the pitch process. It would help agencies structure their messages effectively, making use of visual aids that enhance retention and understanding. The target audience would primarily be marketing and creative agencies looking to improve their pitch success rates. The service could include workshops, templates, and one-on-one consulting to ensure agencies can deliver compelling presentations that resonate with their clients and lead to higher conversion rates.

From: How to Reframe Your Agency Pitch, with Tom Martin

Agency Preparedness Training Program

Market Gap: Agencies are often unprepared for critical business moments.

This business idea involves creating an Agency Preparedness Training Program that equips agency teams with the skills and strategies needed to respond effectively in high-pressure situations. The program would include simulations, role-playing, and scenario planning to enhance readiness for various challenges. By focusing on preparation, agencies can improve their ability to seize opportunities and mitigate risks. This program would target agency leaders and teams looking to enhance their operational effectiveness and client engagement.

From: How Leaders Build Momentum, with Bernie Banks

Cultural Assessment Tool for Agencies

Market Gap: Agencies often lack clarity on their cultural values and behaviors.

The proposed business idea is to develop a Cultural Assessment Tool specifically designed for agencies. This tool would allow agency leaders to evaluate their current cultural dynamics and identify areas for improvement. It would incorporate metrics on values, behaviors, and team engagement to provide actionable insights. By using this tool, agencies can foster a culture that supports their strategic objectives, enhances team collaboration, and improves overall performance. The target market includes agency owners and HR professionals looking to strengthen their organizational culture.

From: How Leaders Build Momentum, with Bernie Banks

Leadership Development Framework for Agencies

Market Gap: Agencies struggle with creating and maintaining team momentum.

The idea is to create a structured Leadership Development Framework tailored specifically for agencies. This framework would focus on intentional leadership practices that develop high-performing teams, emphasizing preparation, communication, culture, and climate. By utilizing insights from research and real-world applications, the framework would guide agency leaders in fostering a collaborative environment that unlocks potential and drives results. The target audience includes agency owners and team leaders who seek to establish a proactive approach to leadership that enhances team dynamics and performance.

From: How Leaders Build Momentum, with Bernie Banks

Outcome-Based Service Packages

Market Gap: Agencies struggle to create clear, outcome-based service packages.

The proposed business idea is to develop outcome-based service packages for agencies that focus on delivering specific results rather than just services. Each package would clearly outline the expected outcomes, timelines, and pricing based on the value delivered. This approach not only helps in positioning the agency as a results-driven partner but also allows agency owners to command higher fees for their services. By providing clarity and transparency in what clients can expect, agencies can reduce the likelihood of underpricing and better justify their rates. This offering targets agencies that are looking to redefine their service delivery and enhance their value proposition in a competitive market.

From: The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen

Value-Based Pricing Consultation Service

Market Gap: Agency owners struggle to price services based on value, not time.

The business idea is to create a consulting service that helps agency owners transition to value-based pricing. This service would guide them through the process of understanding and communicating the value of their expertise instead of linking it to time spent. The consultancy can include workshops, one-on-one coaching, and resources that help agency owners define their unique value propositions and price their services accordingly. By shifting the focus from hours to outcomes, agency owners can increase their profitability and build a more sustainable business model. This service targets agency owners who struggle with pricing and feel undervalued, helping them to gain confidence and clarity in their pricing strategies.

From: The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen

Agency Pricing Toolkit

Market Gap: Agencies lack clarity in their pricing methodologies.

The idea is to develop a comprehensive pricing toolkit specifically designed for agencies. This toolkit would provide templates, guides, and tools that help agency owners establish clear, value-based pricing methodologies. It could include visual frameworks for pricing strategies, worksheets for determining value propositions, and case studies of successful pricing strategies. By offering a structured approach, agency owners can gain confidence in their pricing decisions and communicate them effectively to clients. The toolkit would target agency owners who feel lost in their pricing strategies and need practical resources to implement change and enhance profitability.

From: The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen

Ongoing Client Listening Program

This idea proposes the establishment of a structured ongoing client listening program that allows businesses to maintain a continuous dialogue with their clients. The program would involve scheduling regular check-ins and feedback sessions to gather insights on client needs, challenges, and market trends. This could be facilitated through a dedicated platform that organizes feedback, analyzes responses, and provides actionable insights to marketing and sales teams. The program not only enhances client relationships but also serves as a pipeline for new business opportunities. Target clients include agencies and service-based businesses that rely heavily on customer feedback for improvement. Specific tactics could involve creating an easy-to-use scheduling system and employing feedback analysis tools to track trends over time.

From: Stop Guessing Your ICP, with Ana Laskey