Value-Based Pricing Consultation Service

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Value-Based Pricing Consultation Service

Inspired by a conversation on:

Sell With Authority

Sell With Authority

The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen

Host: Hannah Roth

Timestamp: 00:36:04 - 00:36:32

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Direct Quote

"The expertise discount is at the root of so many of the nine money draining mistakes."

Market Gap

Agency owners struggle to price services based on value, not time.

Many agency owners equate the time spent on a project with its value, leading to underpricing and dissatisfaction. They often feel that their expertise, which allows them to complete tasks quickly, is not worth a higher price. This results in lost revenue opportunities and a cycle of undervaluation. The problem is pervasive among agency owners, who frequently feel they must justify their fees based on hours worked rather than the outcomes they deliver. This mindset can severely limit growth and profitability, as it directly impacts their ability to attract and retain high-value clients.

Summary

The business idea is to create a consulting service that helps agency owners transition to value-based pricing. This service would guide them through the process of understanding and communicating the value of their expertise instead of linking it to time spent. The consultancy can include workshops, one-on-one coaching, and resources that help agency owners define their unique value propositions and price their services accordingly. By shifting the focus from hours to outcomes, agency owners can increase their profitability and build a more sustainable business model. This service targets agency owners who struggle with pricing and feel undervalued, helping them to gain confidence and clarity in their pricing strategies.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$40,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on September 17, 2025 • Analyzed on September 17, 2025 9:15 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Outcome-Based Service Packages

The proposed business idea is to develop outcome-based service packages for agencies that focus on delivering specific results rather than just services. Each package would clearly outline the expected outcomes, timelines, and pricing based on the value delivered. This approach not only helps in positioning the agency as a results-driven partner but also allows agency owners to command higher fees for their services. By providing clarity and transparency in what clients can expect, agencies can reduce the likelihood of underpricing and better justify their rates. This offering targets agencies that are looking to redefine their service delivery and enhance their value proposition in a competitive market.