Agency Pricing Toolkit

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Agency Pricing Toolkit

Inspired by a conversation on:

Sell With Authority

Sell With Authority

The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen

Host: Hannah Roth

Timestamp: 00:38:19 - 00:39:14

Listen to Episode • View Podcast • All Ideas from Sell With Authority

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Feather Flow

Direct Quote

"Make your methodology clear, visual, and valuable."

Market Gap

Agencies lack clarity in their pricing methodologies.

Agency owners often struggle with how to communicate their pricing structure and methodology effectively. Many default to hourly rates or project-based pricing without a clear understanding of the value they provide. This lack of clarity can lead to misunderstandings with clients and potential revenue loss. Moreover, without a structured approach to pricing, agency owners may feel undervalued or guilty about charging higher rates. This problem is common as it ties into broader issues of confidence and the perception of value in the agency landscape. As agencies seek to grow and differentiate themselves, having a clear pricing strategy is essential for long-term success.

Summary

The idea is to develop a comprehensive pricing toolkit specifically designed for agencies. This toolkit would provide templates, guides, and tools that help agency owners establish clear, value-based pricing methodologies. It could include visual frameworks for pricing strategies, worksheets for determining value propositions, and case studies of successful pricing strategies. By offering a structured approach, agency owners can gain confidence in their pricing decisions and communicate them effectively to clients. The toolkit would target agency owners who feel lost in their pricing strategies and need practical resources to implement change and enhance profitability.

Categorization

Business Model
Product
Target Founder
Generalist
Difficulty
Low
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$20,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
9/10
Market Potential
8/10
Evidence
8/10
Overall
7.8/10
Found on September 17, 2025 • Analyzed on September 17, 2025 9:15 AM

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How should I validate this product idea before building it?

2:34 PM

Great question! For a product idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your low difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Value-Based Pricing Consultation Service

The business idea is to create a consulting service that helps agency owners transition to value-based pricing. This service would guide them through the process of understanding and communicating the value of their expertise instead of linking it to time spent. The consultancy can include workshops, one-on-one coaching, and resources that help agency owners define their unique value propositions and price their services accordingly. By shifting the focus from hours to outcomes, agency owners can increase their profitability and build a more sustainable business model. This service targets agency owners who struggle with pricing and feel undervalued, helping them to gain confidence and clarity in their pricing strategies.