Brand Narrative Consultancy for B2B Companies

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Brand Narrative Consultancy for B2B Companies

Inspired by a conversation on:

Entrepreneurs on Fire

Entrepreneurs on Fire

How to Create Category Defining Brand Narratives with Tommy Walker

Host: John Lee Dumas

Timestamp: 00:00:01 - 00:00:28

Listen to Episode • View Podcast • All Ideas from Entrepreneurs on Fire

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Direct Quote

"Tommy runs the Content Studio, a content consultancy for Fortune 1000s and B2B startups."

Market Gap

B2B companies struggle to create compelling brand narratives.

Many B2B companies fail to resonate with their audience due to a lack of engaging narratives. They often resort to generic storytelling, which does not capture the complexity of their customers' needs and motivations. This can lead to disconnection and missed opportunities in marketing efforts. The absence of strategic narrative design limits their ability to create lasting relationships with customers, resulting in high churn rates and low engagement levels. Without a strong narrative, their content may feel disjointed and uninspired, making it difficult to attract and retain customers in a competitive market.

Summary

The business idea revolves around offering a consultancy service that specializes in crafting category-defining brand narratives for B2B companies. This consultancy would help businesses understand their unique value propositions and create engaging stories that resonate with their target audiences. The service would involve a deep dive into the company's goals, customer personas, and market dynamics to develop ongoing narratives that evolve over time. By implementing storytelling principles and techniques, the consultancy would enable clients to connect more deeply with their audience, ensuring that all marketing efforts are aligned with a cohesive brand message. This could include workshops, content strategy sessions, and ongoing narrative support.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $10,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$35,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
7/10
Overall
7.8/10
Found on September 25, 2025 • Analyzed on September 25, 2025 10:31 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Ongoing Brand Narrative Design Workshops

The idea is to establish a series of workshops focused on teaching narrative design principles to businesses, particularly in the B2B sector. These workshops would empower teams to craft cohesive and compelling stories that reflect their brand's identity and connect with their audience. Participants would engage in hands-on activities that teach them how to identify customer needs, develop engaging narratives, and apply these principles consistently across all marketing channels. By equipping employees with the skills to create effective narratives, businesses can enhance their marketing effectiveness, improve internal communication, and foster a stronger brand identity.