Ongoing Brand Narrative Design Workshops

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Ongoing Brand Narrative Design Workshops

Inspired by a conversation on:

Entrepreneurs on Fire

Entrepreneurs on Fire

How to Create Category Defining Brand Narratives with Tommy Walker

Host: John Lee Dumas

Timestamp: 00:16:04 - 00:16:33

Listen to Episode • View Podcast • All Ideas from Entrepreneurs on Fire

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Feather Flow

Direct Quote

"I think the main thing is that people need to learn these narrative design principles."

Market Gap

Companies lack the skills to create effective narratives.

Many businesses struggle with internal communication and storytelling due to a lack of understanding of narrative design principles. This can lead to fragmented messaging and a failure to engage customers effectively. Employees might not know how to articulate the brand's values and vision in a way that resonates with the target audience. As a result, marketing materials often appear inconsistent or uninspired. This gap in knowledge can hinder a company's ability to establish a strong market presence and build a loyal customer base. Additionally, the lack of a unified narrative can lead to confusion among team members, making collaboration difficult and affecting overall productivity.

Summary

The idea is to establish a series of workshops focused on teaching narrative design principles to businesses, particularly in the B2B sector. These workshops would empower teams to craft cohesive and compelling stories that reflect their brand's identity and connect with their audience. Participants would engage in hands-on activities that teach them how to identify customer needs, develop engaging narratives, and apply these principles consistently across all marketing channels. By equipping employees with the skills to create effective narratives, businesses can enhance their marketing effectiveness, improve internal communication, and foster a stronger brand identity.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
8/10
Market Potential
8/10
Evidence
6/10
Overall
7.2/10
Found on September 25, 2025 • Analyzed on September 25, 2025 10:31 AM

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How should I validate this content idea before building it?

2:34 PM

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Similar Ideas

Brand Narrative Consultancy for B2B Companies

The business idea revolves around offering a consultancy service that specializes in crafting category-defining brand narratives for B2B companies. This consultancy would help businesses understand their unique value propositions and create engaging stories that resonate with their target audiences. The service would involve a deep dive into the company's goals, customer personas, and market dynamics to develop ongoing narratives that evolve over time. By implementing storytelling principles and techniques, the consultancy would enable clients to connect more deeply with their audience, ensuring that all marketing efforts are aligned with a cohesive brand message. This could include workshops, content strategy sessions, and ongoing narrative support.