Problem Ownership Marketing Consultancy

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Problem Ownership Marketing Consultancy

Inspired by a conversation on:

Next Level Podcast with Jeremy Miner

Next Level Podcast with Jeremy Miner

PRIVATE Q&A with Donald Miller and Jeremy Miner

Host: Jeremy Miner

Timestamp: 00:02:11 - 00:03:00

Listen to Episode • View Podcast • All Ideas from Next Level Podcast with Jeremy Miner

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Direct Quote

"If you want to grow your business, own a problem."

Market Gap

Many businesses lack a clear marketing message focused on solving specific problems.

Entrepreneurs often struggle to differentiate themselves in a saturated market. A common issue is that they do not identify or communicate a specific problem they are uniquely positioned to solve. This lack of focus can lead to ineffective marketing strategies and missed revenue opportunities. Current marketing consultancies may offer broad strategies but often fail to drill down to specific problems that resonate with potential customers. Not addressing this issue can result in wasted marketing budgets and stagnant business growth. A consultancy that specializes in helping businesses identify and own specific problems would address this gap effectively.

Summary

This business idea is a marketing consultancy that focuses on helping businesses 'own' specific problems in their sectors. By guiding clients to identify universal, annoying issues that their target audience faces, the consultancy can help them craft targeted marketing messages that resonate deeply with potential customers. The approach is inspired by Donald Miller's insights on owning a problem. Target clients would include small to medium-sized businesses looking to enhance their marketing effectiveness. Services could include workshops, tailored marketing strategies, and ongoing support to ensure that clients effectively communicate their unique solutions to their targeted problems.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7.6/10
Found on October 16, 2025 • Analyzed on October 16, 2025 9:21 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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