Global Football Fan Engagement Platform

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Global Football Fan Engagement Platform

Inspired by a conversation on:

The Intrinsic Value Podcast - The Investor’s Podcast Network

The Intrinsic Value Podcast - The Investor’s Podcast Network

TIVP040: Manchester United (MANU): Valuing a Football Empire w/ Daniel Mahncke & Shawn O’Malley

Host: Daniel Mahncke & Shawn O'Malley

Timestamp: 19:18 - 19:48

Listen to Episode • View Podcast • All Ideas from The Intrinsic Value Podcast - The Investor’s Podcast Network

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Feather Flow

Direct Quote

"International attention should naturally become more valuable through merchandise or broadcasting deals."

Market Gap

Clubs struggle to monetize their global fanbases effectively.

Clubs like Manchester United have vast international fanbases but often struggle to effectively monetize this audience. Despite having millions of fans worldwide, there are limited avenues for clubs to engage these supporters and convert them into paying customers. Current merchandise and broadcasting deals often do not capture the full potential of global interest, leading to revenue loss. Fans outside the club's home market may have different preferences and behaviors, which are not adequately addressed by existing merchandise offerings or engagement strategies. This lack of tailored approaches can result in disengagement and missed opportunities for revenue generation.

Summary

The business idea is to create a global fan engagement platform specifically for football clubs. This platform would focus on enhancing the connection between clubs and their international fans through personalized merchandise offerings, exclusive content, virtual fan experiences, and interactive community features. By leveraging data analytics and fan preferences, clubs could create targeted campaigns that resonate with their global audience, driving merchandise sales and subscription revenue. This platform would be invaluable for clubs with substantial international followings, providing tools to foster loyalty and engagement while optimizing revenue streams.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$50,000 - $100,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on October 5, 2025 • Analyzed on October 5, 2023 11:58 AM

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How should I validate this marketplace idea before building it?

2:34 PM

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