Genogram-Based Financial Planning Tool
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Genogram-Based Financial Planning Tool

Inspired by a conversation on:

Barron's Advisor

Barron's Advisor

Riley Saunders: The Psychology of Financial Planning | Next Gen

Host: Alison Tucci

Timestamp: 05:05 - 06:40

Listen to Episode • View Podcast • All Ideas from Barron's Advisor

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Direct Quote

"So, what I did at Kansas State that I thought was really helpful for me personally and would encourage other financial planners to do... is actually make a genogram."

Summary

The concept of creating a genogram as part of financial planning is a unique approach that can lead to deeper insights into clients' financial behaviors and attitudes. A genogram serves as a visual representation of family relationships and financial history, allowing financial advisors to understand the emotional and behavioral patterns that influence clients' relationship with money. By incorporating this tool, advisors can work closely with clients to uncover their 'money scripts'—the unconscious beliefs that shape their financial decisions. This idea can be implemented by developing a software tool that allows financial advisors to easily create and analyze genograms with their clients, facilitating richer conversations about financial behaviors. The target audience for this tool would primarily be financial advisors looking to enhance their service offerings and build stronger client relationships through psychological insights.

Categorization

Business Model
SaaS
Target Founder
Technical
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
< $10,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on August 14, 2025 • Analyzed on August 14, 2025 6:36 PM

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