This business idea focuses on developing a tool that helps marketers create detailed Ideal Customer Profiles (ICPs) specifically tailored for content creation. This tool would pull internal data from CRM records, customer interviews, and win-loss notes to build a comprehensive content ICP. The tool could also integrate external data sources for validation and enrichment. Marketers could leverage this tool to craft more effective and targeted content strategies based on a deep understanding of their audience's needs, preferences, and pain points. This addresses the problem of generic content that fails to engage target audiences, ultimately leading to improved content performance and engagement. The target audience would be B2B marketers, particularly in the SaaS space, looking to enhance their content strategy. Tools like Perplexity could be integrated to provide external data insights.